Spielwarenmesse eG is already looking toward its namesake trade show next year, with plans for a re-designed Toy Business Forum. The forum has a 20-year history of presentations and offerings for industry attendees. Now, it’s updating its experience to include a fresh look, new interactive talks, and additional networking opportunities.
Plans include a new morning program. PressDay on Tuesday will start things off with a series of exhibitors presenting new products, with availability after to talk to media representatives.
The afternoon program includes a fresh style of presentation with interactive elements. Experts across the industry will talk about trends such as artificial intelligence, sustainability, and the kidult market as they look into the future and offer insight. Wednesday of the fair will also include the presentation of the ToyAward.
A lunch break will provide networking opportunities, with a full collection of food stalls in and around the forum. The Toy Business Forum will host the Model Car Hall of Fame. The hall will have an awards ceremony and a full collection of model cars available on Thursday of the show.
The Toy Business Forum will still take place in Hall 3A at 2025’s Spielwarenmesse. The trade show runs from Jan.28-Feb. 1 in Nuremberg, Germany.
