Chris Beardall, President of Toys and Chief Commercial Officer for Spin Master, is retiring at the end of the year after being with the company since 2000.

Beardall is being replaced by Doug Wadleigh, the current Head of Global Toy Brands at Spin Master. 

“During Chris’ illustrious 23-year career with Spin Master he has been a driving force behind the introduction of thousands of toys to the market while also deepening and diversifying our portfolio and expanding our global footprint,” says Max Rangel, Spin Master’s Global President and CEO. “Chris leaves a legacy of amazing innovation that will forever be imprinted on the toy industry, and we wish him health and happiness in his next chapter.”

A toy industry veteran, Wadleigh previously held leadership positions at Mattel, Warner Bros., Baby Box Co., and Loot Crate. Prior to joining Spin Master, he served as President and Global Chief Marketing Officer of Goliath.

“It’s been an absolute privilege and a once-in-a-lifetime opportunity to have worked at Spin Master alongside so many talented people, creating countless toys that have inspired memorable moments for kids around the world,” Beardall says. “When I look back to when I started, we were just a small toy company with a few hits under our belt. Today, Spin Master has grown into a global industry leader, known for evergreen toy properties coupled with breakthrough innovation. While my decision to retire has not been easy, I am highly confident in the team in place and their commitment to delivering awesome play experiences.”

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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