The Squishmallows Happy Meal is making its long-awaited debut at McDonald’s restaurants nationwide.
Earlier this year, the partnership launched in select global markets. Now, for a limited time while supplies last, U.S. fans can join in on the fun when the meal hits participating restaurants on Dec. 26.
“We’re all about connecting our fans to culture and Squishmallows are some of the hottest toys out there right now,” says Tariq Hassan, McDonald’s U.S.A. Chief Marketing and Customer Experience Officer. “This collaboration welcomes McDonald’s and Squishmallows fans alike to enjoy this one-of-a-kind experience with the first McDonald’s Squishmallows Squad.”
Fans have collected Happy Meal toys for decades, but they have never had the opportunity to collect up to 12 Squishmallows characters with the purchase of a Happy Meal until now. Iconic characters, such as Cam and Fifi, will be a part of the lineup, as well as everyone’s favorite McDonaldland character Grimace. Plus, there’s a surprise mystery character that select fans may uncover when they open their Happy Meal toy.
“The Squishmallows Happy Meal has taken the world by storm,” says Gerhard Runken, Senior Vice President of Brand & Marketing at Jazwares. “We are excited to bring the program to our millions of fans in the U.S. with fun new ways to collect and connect with the Squishmallows brand.”
Each character comes with a unique playlist, courtesy of Universal Music Group. This is a first for Happy Meal toys. Families can scan the QR code on the Happy Meal box to access each Squishmallows’ playlist, which has been carefully curated based on its unique and fun personality.
