Sustainability is a hot topic in the toy industry and with that in mind, The Toy Book team is always working to keep you on the #pulseofplay with the latest product offerings from a variety of manufacturers.
From our 2023 Innovation & STEAM Issue comes this spotlight on a dozen new sustainable and eco-friendly toys that retailers should have on their radar in the months ahead.
PLAYMOBIL WATERFALL RANCH

Kids are invited to join Isabella, Zoe, Amelia, Ben, and Ellie at the Waterfall Ranch. They can cook breakfast in the kitchen before heading out for the day to tend to the horses and other animals. Once the work is complete, kids can take the horses out for a ride around the ranch.
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GUND SUSTAINABLY SOFT DOLLS

GUND’s first sustainable collection of baby dolls. Each doll is sourced from 100% recycled materials, crafted with luxe, ultra-soft recycled plush, fill, and sustainable packaging. Choose from six dolls, each with embroidered facial details, different hair and skin tones. Encourages inclusive, safe, and eco-friendly play. Machine washable.
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PUZZLE BY NUMBER EARTH

Kids can put together a map of the world using this color-by-number puzzle. Each number has a corresponding color that is put together to make a view of the Atlantic Ocean.
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HONEYSTICKS JUMBO STENCILS AND CRAYONS ACTIVITY SET

With this set, kids can create art featuring different creatures in nature. The pack comes with six jumbo stencils and eight beeswax crayons.
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GREEN GUARDIANS

Kids can help take care of animals and the planet with the Green Guardians, biodegradable playsets that come with a vehicle, a human guardian, and an animal.
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LUKE’S BIG BOX OF TOY TRUCKS

Kids can wheel around the house with this box of trucks. The set comes with five vehicles, including the Recycling Truck, Fire Truck, Stake Truck, Tipper Truck, and the Cargo Truck. Each truck is made with 30% reclaimed maple sawdust.
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PICNIC LUNCH SHAPED SPINNER GAME

The goal of this game is to collect each part of the picnic: the main course, a fruit, a vegetable, a dessert, and more. The first kid to collect the entire meal wins.
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BUBBLE POLLINATOR KIT

Kids can help the bees with this kit by collecting pollen from flowers and blowing bubbles using a bamboo straw. The non-toxic, biodegradable bubbles come in a 100% recycled plastic bottle.
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CURIOUS KINGDOM: CATAPULT PLAYSET

Kids can engage in a world of fantasy with these 100% recyclable paper toys, including a working catapult, accessories, and four characters.
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WILD SCENES

Kids can learn about wild animals and their environments with these sets that pair imaginative play with gardening. Each set is made from recycled material and comes with animal figurines, seeds, and accessories to create their habitat.
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FELT ARCHITECT

With this set, kids can use felt shapes to identify patterns and create sequences. The kit comes with 108 felt pieces, flash cards, and more.
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POSEABLE SAFARI ANIMALS

Toddlers can go on a safari with this collection of animals with poseable legs. The lineup includes a giraffe, an elephant, and a lion that are made with sustainably harvested rubberwood.
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A version of this feature was originally published in the 2023 Innovation & STEAM issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!