When stocking toys, gifts, and games for babies (and tired parents), retailers and industry leaders might lean on the key components of a baby-approved toy. Parents often search the shelves for products with developmental benefits, fun colors, and something that will keep their baby’s interest. This year features several toys and products that fit the bill — here are 18 new infant toys that will reign supreme in a first-time toy box.


DYNAMIC PIXEL PIANO

This piano features three modes for kids to enjoy. In Piano Mode, kids will hear piano tones and see the corresponding lights on each key; Pixel Piano Mode reveals nine pixelated animals and their sounds; and Learn with Lights Mode guides players through five songs with lit keys.

Product Facts

  • MSRP:
  • $44.99
  • Age:
  • 2+

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PLAY+

Play+ is a new baby collection complete with holistic teethers, toys, snuggles, books, and puzzles.

Product Facts

  • MSRP:
  • $7.99-49.99
  • Age:
  • 0+

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AVAILABLE: SPRING 2025

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CRAWLIGATOR

Babies can rest comfortably on their tummies atop this alligator-themed toy, then use their arms and legs to move forward in a crawling motion. Available in seven colors.

Product Facts

  • MSRP:
  • $89.99
  • Age:
  • 4 MOS+

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PLAY TAB GO

This travel-friendly toy includes two tactile sensory tiles for kids to move, switch, and replace with other Play Tab tiles. It also has a clip to attach to a car seat, a bag, or a stroller.

Product Facts

  • MSRP:
  • $12.95
  • Age:
  • 1+

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CRAWL ABOUT CRAB AND TURTLE

The crab and turtle (pictured) move around the floor while playing three melodies that feature a tropical beat. Kids tap the top to wake up the animal and press it again to make it move.

Product Facts

  • MSRP:
  • $17.99 each
  • Age:
  • 6 MOS+

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PEEKSVILLE HAUL & SEEK TRACTOR

Kids can pull the cart, lift the grille, pop the exhaust pipe, or hide the animals under the hay bales on the green-and-orange tractor.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 18 MOS+

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BEXLEY BY GUND

This 12-inch plush has extra large paws, faux-suede embroidered paw pads, and soft fur.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 1+

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PLAYMOBIL JUNIOR & DISNEY: PETER PAN’S SPLASHING PIRATE SHIP

This floating Peter Pan-themed pirate ship includes figures of Captain Hook and Peter Pan, plus octopuses and a parrot that turn into spray animals. It has several water features, including a smaller boat for water play.

Product Facts

  • MSRP:
  • $54.99
  • Age:
  • 18 MOS+

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SMART STEPS SPACE SPIN SENSORY WHEEL

This sensory wheel produces sounds when kids give it a spin. It stands upright, and has different internal apparatuses with space-themed items like rockets, stars, and globes.

Product Facts

  • MSRP:
  • $6.95
  • Age:
  • 6 MOS+

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CRAYOLA CRAYON TEXTURE ART SET

Little artists can use Washable Easy Grip Jumbo Crayons, textured rubbing plates, double-sided animal folders, and more for creative sensory play.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 2+

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AVAILABLE: FALL 2025

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MICKEY MOUSE CASH REGISTER

Mousketeers can refine their counting and color recognition skills with this Mickey Mouse-themed register. Kids can watch the coins slide down the ramp, turn a crank to hear the bell ring, and watch the drawer open. It is available exclusively at Disney Parks.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 2+

Buy Now

AVAILABLE: FALL 2025

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DISNEY PRINCESS CUDDLE & CARE SET WITH BITTY BABY BY AMERICAN GIRL

Kids can feed, rock, and change their Disney Princess-inspired Bitty Baby. The 10-piece Rapunzel, Ariel (pictured), and Moana dolls include different princess-themed accessories with colorful details.

Product Facts

  • MSRP:
  • $109 each
  • Age:
  • 18 MOS+

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MY FIRST BABY DOLL

This lifelike baby doll looks and feels like a real baby. It is available in three different skin tones and eye colors, each in a pink onesie.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • All

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LAMAZE PEEK-A-MOO FRIENDLY BARN

This plush barn features crinkle flaps on the roof, satin ribbons, different patterns, a pancake plush with a crinkle texture, and a mother hen plush attached to the side of the barn.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 6 MOS+

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CUBIKA WOODEN JUMPING CLOWNS

Families can hit the blocks with the hammer to watch the clowns pop out. The toy is made from trees in the Carpathian mountains with colors from German water-based dyes.

Product Facts

  • MSRP:
  • $20
  • Age:
  • 18 MOS+

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COCOMELON JJ’S MUSICAL BARN PLAYSET

This CoComelon-themed musical barn plays three song clips and has eight different sensory features. Toddlers can practice color recognition and counting and take the toy on-the-go with the handle.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 18 MOS+

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MS. RACHEL POTTY TIME WITH BEAN PLAYSET

Parents and kids can role-play potty training steps with a plush Bean bear, play toilet paper, a play toilet with a reversible flap, a detachable diaper, a banana, a sippy cup, a bar of soap, and a visual chart with stickers.

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 18 MOS.+

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PURPLE MONKEY MUSICAL STORYBOOK

This musical book plays the “Purple Monkey” song and has lights, two easy-to-turn pages, printed song lyrics, and illustrations.

Product Facts

  • MSRP:
  • $10.99
  • Age:
  • 6 MOS+

Buy Now

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The BIG Toy Book 2025

A version of this feature was originally published in the 2025 edition of The BIG Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Samantha Connell

Samantha Connell

Samantha is an Assistant Editor for The Toy Book, The Pop Insider, and The Toy Insider. She loves to write, craft, watch Pride and Prejudice, and play with her adorable dog, Willow. She is a Ravenclaw, Star Wars fan (prequels included), and Clemson alumna. She also thinks that she is the favorite aunt.

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