Sunny Days Entertainment has launched a summer line of inflatable pool floats designed to look like tasty treats. The toy and entertainment company partnered with companies with well-known brand appeal — mainly snack brands — to create fun summer toys.

The lineup includes licenses with Cheez-Its, Pop-Tarts, Rice Krispies Treats, Eggo Waffles, Liquid Death, and UNO.

With summer nearing, the products are available now at Target and Amazon, ranging from approximately $24 to $28. The floats are made from high-quality materials for outdoor durability.

For more information about this licensing deal and products, visit sunnydaysent.com.


CHEEZ-IT POOL FLOAT

Float on cheesy goodness with this larger-than-life inflatable. Measuring more than 4.5 feet tall, this float looks just like the iconic square snack, only bigger.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 14+

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About the author

Ellen Slater

Ellen Slater

Ellen Slater is an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not writing, she enjoys cooking, attempting to try every Mexican restaurant in NYC, and reading celebrity memoirs. Ellen is an alumna of Oklahoma State University, where she studied Multimedia Journalism. Ellen grew up in Dallas, Texas, and currently resides in Brooklyn, New York.

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