Super7 has announced a major leadership update as it prepares for its next phase of growth. The San Francisco-based collectibles company has appointed toy industry veteran Geoff Walker as Chief Executive Officer. Company founder Brian Flynn will now focus full-time on his role as Chief Creative Officer while continuing to serve on Super7’s board. Together, Walker and Flynn will guide the brand’s expansion, bringing together operational expertise and creative leadership.
“Super7 is one of the most original and authentic voices in the toy world,” Walker says. “As both a collector and brand builder, I couldn’t be more excited to help scale this incredible brand, deepen engagement, and bring the magic of Super7 to more fans around the globe.”
Walker brings more than 30 years of experience from companies including KidKraft and Mattel, where he led global franchises such as Hot Wheels, Batman, Jurassic World, and Yu-Gi-Oh. Known for managing billion-dollar brands and driving innovation at scale, Walker will oversee Super7’s business operations and strategic growth.
Flynn, who founded Super7 in 2001, has built the brand into a cult-favorite among collectors with its irreverent, fan-first approach to toys, apparel, and home goods. As CCO, he will focus on creative strategy, original IP development, and storytelling across Super7’s portfolio.
“This move isn’t a hand-off — it’s a partnership,” Flynn says. “Geoff brings exactly what we need to take Super7 to the next level. His operational horsepower and deep roots in the toy industry complement our creative DNA.”
The announcement follows recent product launches, including SuperDuper Plush and Fun! Fun!, with more reveals expected next week at Comic-Con International: San Diego.
Founded in 2001, Super7 is known for its bold design, licensed and original collectibles, and deep connections to fan communities. The company remains focused on delivering high-quality products that surprise and delight fans.
For more information about the company’s portfolio, visit super7.com.
