Show to Shelf: Bringing On-Screen Moments into the Real World
Viewers want to engage with their favorite properties IRL, and that’s where show to shelf comes in.
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Tag: spongebob squarepants
Alpha Group Celebrates SpongeBob SquarePants 20th Anniversary with Toy Line
In honor of SpongeBob SquarePants’ 20th anniversary, Alpha Group will debut a new line of...
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Alpha Group Appointed Master Toy Partner for SpongeBob SquarePants
Alpha Group LLC, a subsidiary of The Alpha Group, and Nickelodeon entered a master toy partnership...
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Free Comic Book Day Scheduled for May 2
On May 2, Free Comic Book Day (FCBD) will be celebrated at comic book specialty shops across the...
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Q&A with Mattel: Social Media, 3-D Printing, and More
The Toy Book (TTB): In what new ways are you using social media to correspond directly with...
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