FAO Schwarz Archives • The Toy Book

Love Is In the Details: The Madame Alexander Story

by Madeleine Buckley | May 11, 2023 | Backstory, Features, Magazine, News

Celebrating 100 years of a classic doll brand.

State of the Industry Q&A 2023: FAO Schwarz

by James Zahn | Mar 12, 2023 | Features, Magazine, News, State of the Industry

David Niggli, Chief Merchandising Officer, FAO Schwarz, discusses the iconic retailer’s growing partnership with Target, its plans for expansion, and predictions for the future in this extended edition of The Toy Book’s 2023 State of the Industry Q&A roundtable.

State of the Industry Q&A 2023: Target

by James Zahn | Mar 5, 2023 | Features, Magazine, News, State of the Industry

Nik Nayar, Senior Vice President of Hardlines at Target, discusses the retailer’s growing partnership with FAO Schwarz, the increased assortment geared toward kidults, and predictions for the future in this extended edition of The Toy Book’s 2023 State of the Industry Q&A roundtable.

Madame Alexander Doll Co. Celebrates 100 Years of Doll-Making

by Bug Hartsock | Feb 16, 2023 | News, People, Trade Shows & Events

The company was founded in 1923 by 28-year-old Madame Beatrice Alexander.

FAO Schwarz Hosts Claris ‘The Chicest Mouse in Paris’ Author for New Book Launch

by Bug Hartsock | Feb 15, 2023 | News, Product Launches, Retail

The new book ‘Where is Claris in New York’ features a visit to the iconic toy store.

FAO Schwarz Celebrates 160 Years of Wonder

by Jackie Cucco | Nov 15, 2022 | Features, Magazine, News

The iconic toy store hits a major milestone.

FAO Schwarz Celebrates 160 Years with Exclusive Limited-Run Schleich T-Rex

by Maude Campbell | Oct 10, 2022 | Collectibles, News, Retail, The Licensing Book

FAO Schwarz is celebrating 160 years by partnering with Schleich to release a figure of the only animal that makes sense for such a monstrous anniversary: T-Rex.