Big Kid Energy: How the Kidult Trend Is Converting Nostalgia into Toy Sales
The toy industry is reimagining the way that toys can be appreciated by all ages to find untapped market potential.
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Tag: mattel creations
Masters of the Universe x Fall Guys Toys Give He-Man and Friends a Unique Look for 2023
The new set includes He-Man, Skeletor, Teela, and Battlecat with the signature Fall Guys bean-shaped character designs.
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Mattel Debuts New Inductee to Barbie Signature Music Series: Tina Turner
Tina Turner is joining Gloria Estefan, David Bowie, and Elvis Presley in Mattel’s Barbie Signature Music Series.
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Mattel Mounts Crowdfunding Campaign for Epic Masters of the Universe Eternia Playset
When Mattel launched its Masters of the Universe (MOTU) playset in the 1980s, it was considered a flop due to timing, expensive tooling, and a cooling off of the MOTU brand. In the decades since, it’s become a sought-after collectible and now a new generation of kids and collectors has a chance to own an upgraded version of the massive set.
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Mattel Reveals Hot Wheels DeLorean Alpha5 Die-Cast Ahead of Global Premiere
The die-cast and life-size car will make their official debut at Monterey Car Week 2022.
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Mattel Adds a Reproduction of Its First Black Doll to The Barbie Signature Collection
The doll features the original body sculpt from 1967
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Mattel, Tesla Collaborate on MEGA x Cybertruck Project
Following the success of their Hot Wheels collaborations, Mattel and Tesla have teamed up for the...
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UNO Artiste Series Welcomes ‘Obey Giant’ Artist Shepard Fairey
Andre the Giant has a posse that includes Mattel. The toy giant teamed up with Obey Giant founder...
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Mattel, JJ Abrams Debut Bad Robot Figure as D2C Growth Continues
Mattel is on a roll with the growth of Mattel Creations. Following its 12 Days of Fandom promotion...
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Mattel Creations Expands for SDCC Exclusives, Direct-to-Consumer Offerings
In the absence of a traditional Comic-Con International: San Diego (SDCC) for the second year in a...
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