Jazwares Partners with East Side Games Group on Squishmallows Mobile Game
The game will include both new and familiar characters.
Read More
Tag: squishmallows
Berkshire Hathaway’s Warren Buffett and Charlie Munger Get the Squishmallows Treatment
Warren Buffett officially has his own Squishmallow.
Read More
Licensing International Excellence Awards 2023 Finalists Released
Finalists in the best toy brand category include Barbie, Monopoly, and Squishmallows.
Read More
The Five Requirements of Vision in a Trend-Based Category
Jazwares’ Chief Brand Officer Jeremy Padawer delivers some thoughts on what it means to have vision in the toy business and beyond.
Read More
Jazwares Joins BIP Web-Based Licensing Marketplace
Jazwares will use the platform to license Squishmallows and First Act.
Read More
The Changing Role of Discount, Value, and Outlet Stores in the Toy Industry
We’ve moved beyond the tchotchke business.
Read More
State of the Industry: Predictions for U.S. Toy Industry Performance in 2023
The U.S. toy industry is searching for more than a cuddly pillow to drive sales in 2023.
Read More
Kroeger, Jazwares Team Up for Halloween
The partnership was announced earlier this month.
Read More
U.S. Toy Industry Sales Essentially Flat in 2022, NPD Says
The U.S. Toy Industry made it through another challenging year…
Read More
The NPD Group Unveils 2022 Toy Industry Performance Awards for the Americas
Pokémon and Squishmallows dominated 2022, but was that really a surprise?
Read More
Latest Issue
Proud Members Of
