toy fair new york Archives • The Toy Book

The Toy Association Reveals 2023 Toy Trends at The Play Date

by Guest Contributor | Feb 24, 2023 | Features, Guest Feature, Magazine, News, Toy Association Update

The Toy Association’s trends team will unveil the hottest toy trends for 2023 during the Toy Trends Briefing taking place March 8 during The Play Date, an exclusive, media-only event presented by The Toy Association and Adventure Media & Events — publisher of The Toy Book — in New York City. While The Play Date exhibitors showcase their 2023 toys to top-tier media, the trends team will present new insights into the types of toys kids will be clamoring for throughout the year.

From the Editor: Let’s Start the Roaring ’20s

by James Zahn | Feb 23, 2023 | #Trending, Commentaries, Features, From the Editor, Magazine, News

Editor-in-Chief James Zahn offers a few words to kick off the 30th volume of The Toy Book!

The Future of Play: Save the Date for Toy Fair 2023

by Guest Contributor | Sep 22, 2022 | Features, Magazine, Toy Association Update, Toy Fair, Trade Shows & Events

Toy Fair: Play Reimagined

Talkin’ Toys: Toy Fair Reimagined

by Maddie Michalik | May 25, 2022 | Features, State of the Industry, Toy Fair, Trade Shows & Events

The Toy Book catches up with Steve Pasierb, president and CEO of The Toy Association, to discuss Toy Fair becoming a fall event in New York, shifting toy industry timelines, and a new Toy of the Year (TOTY) Awards schedule.

The Toy Association Enters Into a 3-Year Commitment with Javits Center for Toy Fair New York

by James Zahn | Mar 30, 2022 | News, Toy Fair, Trade Shows & Events

Toy Fair New York officially moves to fall beginning in 2023

Exclusive: The Toy Association Reimagines Toy Fair New York as a Fall Event Beginning in 2023

by James Zahn | Feb 22, 2022 | News, Toy Fair, Trade Shows & Events

The Toy Book exclusively reveals that The Toy Association is making plans to welcome the toy industry back to the Big Apple for a reimagined Toy Fair New York at the Javits Center in fall 2023. The Association and the Javits Center are currently in negotiations for its return with exact dates yet to be determined. It is likely that the show will take place in September.

State of the Industry Q&A 2022: The Toy Association

by Maddie Michalik | Feb 22, 2022 | Features, State of the Industry

Steve Pasierb, president and CEO at The Toy Association, talks about major challenges and focuses for 2022.

Spin Master Unveils 2022 Toy and Game Lineup

by James Zahn | Feb 17, 2022 | News, Product Launches

In lieu of its usual reveals at Toy Fair New York, Spin Master has pulled back the curtain on its 2022 portfolio of new toys and games. This year’s assortment includes new IP, expansions within evergreen brands, and an array of licensed products.

Rainbow Loom Celebrates 10 Years with ‘Choon’s Challenge’

by James Zahn | Jan 26, 2022 | News

Rainbow Loom is celebrating 10 years in North America with the launch of “Choon’s Challenge,” a special contest designed to support and celebrate arts initiatives in schools across the country