Toy Fair Archives • The Toy Book

Wonder Women Awards Nominations Are Open

by Ashley Pelletier | Mar 27, 2023 | Awards, News

Anyone can nominate a woman in the toy industry!

Gearing Up for a Reimagined Toy Fair

by Guest Contributor | Mar 2, 2023 | Features, Magazine, News, Toy Association Perspectives, Toy Fair, Trade Shows & Events

There are lots of changes ahead for Toy Fair’s new fall timing, but the character parade...

Hong Kong Homecoming: The HKTDC Toys & Games Fair is Back in Action

by Guest Contributor | Feb 28, 2023 | Commentaries, Features, Guest Feature, Magazine, News

Chris Byrne shares insight on the return of the Hong Kong Toys & Games Fair following a pandemic-fueled hiatus.

Toy Fair 2023: A New PR Opportunity

by Guest Contributor | Feb 28, 2023 | Features, Guest Feature, Magazine, Marketing Memo, News

It’s time to plan your booth for the Toy Fair of the future.

State of the Industry: Predictions for U.S. Toy Industry Performance in 2023

by Guest Contributor | Feb 24, 2023 | Commentaries, Features, Magazine, News, State of the Industry

The U.S. toy industry is searching for more than a cuddly pillow to drive sales in 2023.

The Toy Association Reveals 2023 Toy Trends at The Play Date

by Guest Contributor | Feb 24, 2023 | Features, Guest Feature, Magazine, News, Toy Association Update

The Toy Association’s trends team will unveil the hottest toy trends for 2023 during the Toy Trends Briefing taking place March 8 during The Play Date, an exclusive, media-only event presented by The Toy Association and Adventure Media & Events — publisher of The Toy Book — in New York City. While The Play Date exhibitors showcase their 2023 toys to top-tier media, the trends team will present new insights into the types of toys kids will be clamoring for throughout the year.