Are you a retailer looking to bring some new action to kids and collectors in the months ahead? If so, you’ve come to the right place as The Toy Book’s latest Action Aisle roundup features 20 new action figures and collectibles that are worth a look.

From major makers like Hasbro, Mattel, Jazwares, and ZURU to indies like 9 to 5 Warriors and Plunderlings, these cool characters and brands are ready to stock and ready to rock your sales. Want more? Our Action & Adventure Issue features more than 150 new toys and games!


SMASHERS MEGA HORROR HOUSE SERIES 1

Kids can embark on a spine- tingling adventure with Smashers Horror House as they smash, dig, and dissect, to bring their monster to life and unearth more than 35 surprises. Just in time for Halloween, little ones can build, battle, and collect them all.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 3+

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STAR WARS: THE RETRO COLLECTION STAR WARS: THE ACOLYTE MULTIPACK

Inspired by the original Kenner Star Wars action figures of the late 1970s, this box set includes 3.75-inch-scale figures of Mother Aniseya, Jedi Knight Yord Fandar, Mae (Assassin), Jedi Master Sol, Osha Aniseya, and Jedi Padawan Jecki Lon as they appear in Star Wars: The Acolyte on Disney+.

Product Facts

  • MSRP:
  • $59.99
  • Age:
  • 4+

Buy Now

Available Fall 2024

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9 TO 5 WARRIORS ACTION FIGURES WAVE 1

This 1990s-inspired action figure line follows a group of office supplies known as the Water Cooler Commandos. The 10 office supply-themed characters have their own personalities and protect the office from Break Room Bandits. Collectors will find Major Eraser, Tech Sergeant Scotchy (pictured), Colonel Custard, and Commodore Crisps, each featuring vintage-style articulation. A second wave…

Product Facts

  • MSRP:
  • $24.99
  • Age:
  • 15+

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CHUBU POP MARVEL ASSORTMENT WAVE 1

These detailed fidget toys feature fan-favorite Marvel characters. The ridges on the Chubu Pop allows kids to bend the tube in unique ways to display each character. The assortment includes Spider-Man, Hulk, Captain America, and Iron Man.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 4+

Buy Now

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MIGHTY MAN ACTION FIGURE

This 12-inch action figure features five points of articulation, comes with a removable hammer, and says three phrases from the Mighty Man series.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 3+

Buy Now

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TEENAGE MUTANT NINJA TURTLES ULTIMATES! WAVE 12

Inspired by the 2003 Teenage Mutant Ninja Turtles animated series, these 7-inch scale, highly articulated figures of Leonardo, Raphael, Donatello, and Michelangelo feature premium detail and paint and come with interchangeable heads and hands, as well as multiple accessories.

Product Facts

  • MSRP:
  • $55.00
  • Age:
  • 14+

Buy Now

Available February 2025

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SPIDER-MAN TOWER SERIES

This blind box series of Spider-Man surprise toys swings into action with seven Spidey figures to collect, including the Iron Spider, Spider-Ham, and other cute and campy versions of the famed web-crawler.

Product Facts

  • MSRP:
  • $14.99
  • Age:
  • 8+

Buy Now

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WILD WEST C.O.W.-BOYS OF MOO MESA

Strap up your stirrups and throw on your C.O.W.-Boy hats, because it’s time to take the trail back to Cow Town. The first wave of this series includes Marshal Moo Montana, Cowlamity Kate, and Terrorbull. Each figure comes individually packaged with accessories, three interchangeable heads, and 21 points of articulation.

Product Facts

  • MSRP:
  • $34.99 each

Buy Now

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LEGO ICONS TRANSFORMERS BUMBLEBEE

A new Transformers action figure to add to your collection, made from LEGOs! This 950-piece LEGO set can be assembled into an articulated Bumblebee action figure, complete with vehicle mode. It launches July 4.

Product Facts

  • MSRP:
  • $89.99

DESPICABLE ME 4 AVL DELUXE MINIONS

AVL Deluxe Minions Mel (pictured) and Dave are on the job sporting their AVL suits with unique detailing. Each oversized Minions figure stands more than 5 inches tall and features glass eyes, and 10 points of articulation. They come in premium packaging for in-box collectors.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 4+

Buy Now

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PLUNDERLINGS CURSED IDOL

Celebrate this summer’s brick-and-mortar retail launch of Plunderlings with this 1:12 scale action figure featuring more than 25 points of articulation. It comes with accessories including a trio of alternate heads with different facial expressions, alternate hands, a crown, and more.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 6+

Buy Now

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NARUTO FIGURES WAVE 3

The latest collection of Naruto-inspired Playmobil figures includes 12 new characters to collect, including Madara Sage of the Six Paths Mode (pictured), Kankuro, Hashirama, and more.

Product Facts

  • MSRP:
  • $8.99
  • Age:
  • 8+

Buy Now

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MUPPETS SWEETUMS & ROBIN DELUXE ACTION FIGURES BOX SET

Movin’ right along, the next Muppets action figure set is here. Combining one of the largest Muppets with one of the smallest, this 2-pack of Sweetums and Robin gives multiple points of articulation to the 11-inch Sweetums, and buckets of cuteness to the 2-inch Robin.

Product Facts

  • MSRP:
  • $29.99
  • Age:
  • 8+

Buy Now

Available Fall 2024

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

WARHAMMER PLUSH

These 5- and 6-inch plush toys are inspired by Games Workshop’s tabletop games Warhammer 40,000 and Warhammer Age of Sigma. Fans can collect plush versions of characters like Gnasha-Squig, Spanna Grot, Nurgling: Little Unclean One, and Sacrosanct Gryph Hound.

Product Facts

  • MSRP:
  • $16.99
  • Age:
  • 2+

Buy Now

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MINECRAFT 2.5-INCH METALFIGS

These detailed collectibles feature the most iconic characters from the popular video game, Minecraft. Kids can collect Steve, Alex, Creeper, and Warden, each sold separately. Minecraft turns 15 this year.

Product Facts

  • MSRP:
  • $4.99
  • Age:
  • 8+

Buy Now

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STUMBLE GUYS ARTICULATED ACTION FIGURES 1-PACK WINDOW BOX

Each pack includes a 4.5-inch tall figure and exclusive stickers. There are five different styles for kids to collect, including

Product Facts

  • MSRP:
  • $13
  • Age:
  • 8+

Buy Now

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NINJA KIDZ MYSTERY WARRIOR PACK

Fans of the Ninja Kidz YouTube channel can unbox 18 surprises for collecting and role-play fun. The Warrior Pack includes mystery action figures, ninja gear for pretend play, a spinner, and more.

Product Facts

  • MSRP:
  • $39.99
  • Age:
  • 3+

Buy Now

Available Fall 2024

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LEGO NINJAGO COLE’S TITAN DRAGON MECH

Inspired by season two of NINJAGO Dragons Rising, kids can build a 1,055-piece poseable mech piloted by an Elemental Master from the cockpit beneath its head. The Dragon Mech features blade wings, a large sword, and comes with an exclusive Mech Cole Minifigure.

Product Facts

  • MSRP:
  • $99.99
  • Age:
  • 12+

Buy Now

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POKÉMON SELECT 6-INCH ARTICULATED FIGURES

Kids can collect an assortment of Pokémon, each with 15 points of articulation. Each figure includes a special posing arm accessory for dynamic display and comes boxed in the Select Series’ signature black and silver packaging.

Product Facts

  • MSRP:
  • $19.99
  • Age:
  • 8+

Buy Now

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FISHER-PRICE IMAGINEXT STAR WARS R2-D2

Standing more than 17 inches tall, this interactive toy features lights and sounds, a hidden projectile launcher, a pretend spinning blade, and more. When kids place the C-3PO die-cast metal character key on the Power Pad and turn it, the iconic droid activates R2-D2 with character sounds, head-spinning action, and other surprises.

Product Facts

  • MSRP:
  • $79.99
  • Age:
  • 3+

Buy Now

The Toy Insider participates in affiliate programs that may generate revenue for the site when a purchase is made through the links below.

A version of this feature was originally published in the The Toy Book’s 2024 Action & Adventure Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!

About the author

Toy Book Newsroom

Toy Book Newsroom

Staff contributors provide breaking news and daily updates from The Toy Book Newsroom. The Toy Book has been on the #pulseofplay serving the North American toy industry since 1984.

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