The action aisle is fully charged this season with transforming beasts, customizable brawlers, and nostalgia-fueled throwbacks that leap off the screen and into kids’ hands. From high-tech Toothless interactions to G.I. Joe classics with an upgraded twist, this lineup is built for epic battles and bold play. Whether you’re fusing parts in a lab or flipping a Minecraft pickaxe, these toys bring the power, poseability, and play potential every fan craves.
LEGO MARVEL FANTASTIC FOUR VS. GALACTUS CONSTRUCTION FIGURE
The Fantastic Four battle to stop Galactus from devouring Earth using stretching limbs, flame blasts, force shields, and super strength in this dynamic playset with action features and movie-inspired minifigures.
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DC MULTIVERSE SUPERMAN AND KRYPTO 7-INCH ACTION FIGURE
This 7-inch scale figure captures The Man of Steel as seen in this summer’s Superman. It includes Krypto, three alternate face plates, two extra hands, a wired fabric cape, a figure base, and a collectible art card.
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MRBEAST LAB HYBRIDS
MrBeast Lab Hybrids mix-and-match action figures “fuse” the world of MrBeast Lab with the imaginations of kids and collectors alike. Each Hybrid figure arrives encased in a lab-style flask that provides a vessel for fans to conduct a new experiment and create a 4-inch-tall MrBeast Lab action figure. Fans can hunt for figures in varying…
Product Facts
- MSRP:
- $9.99 (Hybrid Pack); $19.99 (Multi Pack); $39.99 (Fusion Hybrid Lab)
- Age:
- 5+
- Manufacturer:
- MOOSE TOYS
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MINECRAFT CLICK AND SWITCH SWORD AND PICKAXE
Inspired by A Minecraft Movie, this 2-in-1 role-play weapon transforms from a diamond sword to an iron pickaxe with a click. Press, hold, and flip to switch between epic battle modes.
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POKÉMON CARRY CASE BATTLE RUINS PLAYSET
This portable set unfolds into four play zones, including a rope bridge, hidden elevator, and battle launchers. It also includes a 2-inch Pikachu figure and folds back into a backpack for on-the-go play.
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AVAILABLE FALL 2025
TRANSFORMERS CYBERWORLD SCORPONOK STRIKE BATTLE SET
This large-scale Scorponok figure doubles as a playset that works with the 4-inch Cyber Changers figures. The set has interactive features, including a buzzsaw arm, a claw hand, and a cyber bike.
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AVAILABLE: FALL 2025
UFC PUNCHING BAG CAPSULE
Gather the heaviest hitters by collecting 12 mini-figures from the world of UFC fighting. Each capsule includes a fighter, accessories, stickers, a mini poster, and a connecting base that allows collectors to build a complete Octagon.
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ROXY DOLLS (ROLLER SKATE, SKATEBOARD, SURF, AND SNOWBOARD)
These 7.5-inch dolls bring sports to playtime. Each doll comes with a Roxy-inspired outfit, a comb, accessories, a sticker sheet, and a Roxy Sport accessory, such as a snowboard, surfboard, roller skates, or skateboard.
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G.I. JOE REACTION+ WAVE 04: LT. FALCON, JINX, AND COBRA-LA (MOVIE COLLECTION)
This action figure trio pack features 3.75-inch scale figures inspired by G.I. Joe: The Movie. This wave includes Lt. Falcon, Jinx, and Cobra-La Royal Guard with movie-accurate sculpt and paint details.
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STRETCH ARMSTRONG
The classic stretchy toy returns. This Stretch Armstrong figure has super flexible arms and legs that retract to their original shape.
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AVAILABLE: FALL 2025
SKIBIDI TOILET FIGURES
These collectibles bring the viral YouTube series to the toy department with Titan Packs (pictured), Alliance figures, and a 20-piece Battle Bucket featuring characters from both sides and a Mystery Titan for fans to discover, collect, and display.
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HOW TO TRAIN YOUR DRAGON TAME & TRAIN INTERACTIVE TOOTHLESS
This interactive dragon features movement-tracking, evolving personalities, sound effects, and spring-loaded wings. It includes a fish accessory to help kids earn trust and unlock games, reactions, and flight sounds as their bond with Toothless grows.
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SAINT SEIYA COLLECTIBLE FIGURES
Blokees honors the legendary Saint Seiya manga with snap-fit model kit figures featuring manga-accurate armor, 47 points of articulation, and interchangeable parts. No glue or paint required.
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ULTRA STREET FIGHTER II WAVE 4
The latest additions to the Ultra Street Fighter II action figure collection come with interchangeable heads, hands, and side effect pieces.
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BACK TO THE FUTURE 40TH ANNIVERSARY 3D FOAM BAG CLIPS
Celebrate 40 years of Back to the Future with 3D Foam Bag Clips featuring 11 collectible figures. Kids can collect Marty, Doc, and two mystery chases. Available in retail-ready PDQ counter display trays
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A version of this feature was originally published in the 2025 Action & Adventure Issue of The Toy Book. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
