The Insights Family, a marketing firm primarily focused on kids, parents, and young adult marketing insights, has shared its new report, Future Forecast 2025. Gathering information from a continuing study of kids, teens, and parents from 22 countries, the firm’s team of analysts and researchers use the data to make predictions for the upcoming year. This year, the report focuses on several key topics for brands to watch for: family well-being, the intersection of play and learning with educational toys, bridging physical and digital experiences, the power of sensory experiences in toys, and the evolution of gaming in brand integrations.
Tom Williams, CEO of The Insights Family, shares his thoughts on the report: “Our goal is to help IP owners, entertainment companies and brands targeting kids and families not just respond to change but anticipate it. We believe this year’s Future Forecast provides leaders with the unique insights that can help them make considered assessments about the future.”
The Future Forecast 2025 is now available as a free download and will be complemented by a comprehensive webinar that goes in-depth on each of the key topics on Tuesday, Feb. 4, at 3 pm GMT / 10 am EST. To access the report and register for the webinar, visit The Insights Family’s website.
