The JCB DIGatron is the latest addition to The LEGO Group’s Technic series. This release showcases JCB’s legacy of innovation to young builders and Monster Jam fans worldwide.
Developed as a collaboration between Monster Jam and The LEGO Group, this set is the first in the Technic series to feature JCB’s distinctive colors and branding. The real-life JCB DIGatron Truck, on which this LEGO set is based, debuted in January 2024 and was engineered by JCB experts in collaboration with Monster Jam.
The model is priced at $27.99 and contains 218 pieces, making it suitable for kids ages 7 and up. It features a pull-back motor that allows builders to recreate iconic Monster Jam moments.
“JCB has a long history of engineering machines that push the boundaries of what’s possible in construction, agriculture, and beyond,” says Marc-André Dubois, Vice President of Marketing at JCB North America. “Seeing DIGatron join the LEGO Technic Monster Jam lineup is an exciting moment, and we hope it inspires the next generation of engineers and innovators.”
This release marks the beginning of a broader range of consumer products, with additional toys from Spin Master and other Monster Jam licensing partners set to launch later this year.
For more information about this new product and its origin, visit jcb.com.