It’s TOTY time!
The Toy Foundation is hosting the 25th annual Toy of the Year (TOTY) Awards fundraiser on Feb. 28, and it just released its star-studded finalists list.
Often hailed as “the Oscars of the toy industry,” the TOTY Awards celebrate the innovative toys, games, and collectibles that impress consumers and professionals alike. From a doll hidden behind a magic mirror to a sound-sensing robot, the 2025 TOTY Awards finalists represent dozens of toys that revolutionized the industry with their creativity and invention.
This year’s TOTY finalists exemplify our industry’s talent for delivering joy, encouraging exploration, and enhancing learning through the power of play. We are proud to not only celebrate these innovative playthings but also the philanthropic impact fundraising for the TOTY Awards celebration will have in supporting the physical and emotional wellbeing of children in need around the world."
The finalist list is divided into 16 play categories, including vehicles, dolls, plush, collectibles, and many more. From now until Jan. 10, play-lovers of all ages can vote online for their favorite toys in each category to determine the 2025 TOTY Winners. The category winners, alongside the coveted overall Toy of the Year Award and consumer-chosen People’s Choice Award, will be announced live at the TOTY Awards Gala in February.
The TOTY Awards Gala is a key fundraising event for the Toy Foundation’s year-round philanthropic work supporting kids in need. All of the event proceeds will be donated to impactful causes such as the Children’s Hospital Play Grants program, the Diversity, Equity, and Inclusion program, and the Toy Bank. These programs ensure that struggling children from all communities can enjoy the comfort and security of a toy.
The TOTY Awards gala also kicks off Toy Fair 2025. This week-long industry event includes innovative exhibits, product testing zones, and the induction of seven trailblazers into the Toy Industry Hall of Fame.
Keep scrolling to see the full list of 2025 TOTY Finalists, and visit ToyAwards.org to vote for your favorites. All of the finalists will be honored in a commemorative issue of The Toy Book, set to land in mailboxes later this month!
The Toy Foundation’s 2025 Toy of The Year Award Finalists
ACTION FIGURE OF THE YEAR
- DC Multiverse Batman (Batman: Classic TV Series) Action Figure by McFarlane Toys
- Godzilla x Kong” The New Empire 13-inch Mega Figures by Playmates Toys
- LEGO DC Batman: Batman Construction Figure and the Bat-Pod Bike by LEGO Systems
- Sonic the Hedgehog 3 12-Inch Ultimate Talking Sonic Figure by JAKKS Pacific
- Stumble Guys Action Figures by PMI Kids’ World
- Tales of the Teenage Mutant Ninja Turtles Pet to Ninja Deluxe Figures by Playmates Toys
- Transformers One Power Flip Optimus Prime (Orion Pax) by Hasbro
COLLECTIBLE OF THE YEAR
- Deddy Bears Plush in Coffin by Innov8 Academy
- Disney Lacers by Disney Consumer Products
- Disney Lorcana Trading Card Game by Ravensburger North America
- Enchanted Elegance Collection – Ariel, Mulan, Rapunzel by Mattel
- LEGO Minifigures Dungeons & Dragons by LEGO Systems
- Pokémon Trainer Guess: Unova Edition by Ultra PRO
- Pop! Yourself by Funko
- Sticki Rolls Sticki Book by Sky Castle Toys
CONSTRUCTION TOY/PLAYSET OF THE YEAR
- Gecko Run: Marble Run by Thames & Kosmos
- LEGO Ideas Dungeons & Dragons: Red Dragon’s Tale Set by LEGO Systems,
- LEGO City Space Base and Rocket Launchpad by LEGO Systems
- Miraculous Paris Heroez Playset by Playmates Toys
- Park & Play Camper by The Radio Flyer Company
- TECTI Kinetic Building System by Fun in Motion Toys
- Teenage Mutant Ninja Turtles Classic Technodrome Playset by Playmates Toys
CREATIVE TOY OF THE YEAR
- Clixo Tropical Birds Pack by Toyish Labs
- HEY CLAY Fluffy Pets by TRENDFORMER
- Melissa & Doug Sticker WOW! by Spin Master
- Mini Brands Create MasterChef by ZURU
- Mini Pottery Studio by Make It Real
- Playper Curious Kingdom Castle Playset by Playper
- STEM Explorers Pixel Suncatchers by Learning Resources
DOLL OF THE YEAR
- 12” Rainbow Brite Doll by The Loyal Subjects
- Be Loved Babies by IMC Toys U.S.
- Disney Junior Splash & Glow Ariel Doll by Just Play
- Magic Mixies Pixie Supremes Magic Mirror by Moose Toys
- Miraculous Hero Switch Ladybug by Playmates Toys
- My Friends & Me Baby Doll with Vitiligo by Miniland Educational Corp.
- Yummiland by MGA Entertainment
EDUCATIONAL TOY OF THE YEAR
- Bionic Robotic Arm by Thames & Kosmos
- DK Virtual Reality History! by Abacus Brands
- HyperTiles by Fun in Motion Toys
- LEGO Technic Planet Earth and Moon in Orbit by LEGO Systems
- National Geographic Epic Circuits Science Kit by Blue Marble
- Story Time Backgammon by Story Time Learning
- Tonies Audiobooks by Tonies USA
- ZipString Luma by ZipString
GAME OF THE YEAR
- Chronicles of Light: Darkness Falls (Disney Edition) by Ravensburger North America
- Flip 7 by The Op
- Gnome Hollow by The Op Games
- Hitster by Jumbo Group
- Life in Reterra by Hasbro, Inc.
- SNAP 2 IT by Elenco Electronics
- UNO Show ’em No Mercy by Mattel
GROWN-UP TOY OF THE YEAR
- Hot Wheels x Daniel Arsham Collection by Mattel
- Kanoodle Ultimate Champion by Educational Insights
- LEGO Ideas JAWS by LEGO Systems
- LEGO Ideas Polaroid OneStep SX-70 Camera by LEGO Systems
- Oh My Pigeons! by Ravensburger North America
- The Gang by Thames & Kosmos
- Trivial Pursuit Generations by Ageless Innovation
INFANT/TODDLER TOY OF THE YEAR
- Bebé Fuerte Count & Groove Bouncy Barbell by TOMY
- Discoverosity 3-in-1 Sensory Table by Skip Hop
- Fisher-Price Laugh & Learn Ultimate Playhouse by Mattel
- Jelly Blox Stash ‘N Stack 2-in-1 Storage Case by Goliath North America
- LEGO DUPLO 3in1 Space Shuttle Adventure by LEGO Systems
- Ms. Rachel Surprise Learning Box by Spin Master
- Scan & Sort Grocery Cart with Lights and Sounds by Radio Flyer
LICENSE OF THE YEAR
- Barbie 65th Anniversary by Mattel
- Bluey by BBC Studios Americas
- Ms. Rachel by Spin Master Corporation
- Pokémon by The Pokémon Company International
- Polly Pocket 35th Anniversary by Mattel
- Squishmallows by Jazwares
- Stitch by Disney Consumer Products
OUTDOOR TOY OF THE YEAR
- Cornhole Shootout by ABetter Design Company
- EastPoint Sports Premium Axe Throw Target Game by Buffalo Games
- Flybar GLOW Bumper Car by Flybar
- Mega Cyborg Hydro Blaster by Thames & Kosmos
- Miracle-Gro Kids’ Garden Tool Set by Red Tool Box
- PoppinColorz Hydra 2-in-1 Blaster by South Beach Bubbles
- WonderWalks Exploration Game by Pennycake
PLUSH TOY OF THE YEAR
- Disney Shoulder Plush by Disney Consumer Products
- Emotional Baggage by Solobo Toys
- Fahlo Animal Tracking Plush by Fahlo
- FurReal Peanut the Playful Monkey by Just Play
- Hello Kitty Loves Cheer Bear 10” Collectible Care Bears Plush 2-Pack by Basic Fun!
- Little Live Pets My Baby Monkey by Moose Toys
- Ms. Rachel Speak & Sing Doll by Spin Master
PRESCHOOL TOY OF THE YEAR
- BRIO World Dinosaur Deluxe Train Set by Ravensburger North America
- Color Wonder Magic Light Brush by Crayola
- Fisher-Price Rockin’ Record Player by Mattel
- Imaginext Star Wars Darth Vader Bot by Mattel
- LeapFrog Magic Adventures Binoculars by VTech Electronics North America
- Little Tikes Story Dream Machine by MGA Entertainment
- Melissa & Doug Sort, Stock, Select Wooden Vending Machine Play Set by Spin Master Corporation
- Tile Town Bluey Heeler Home by Moose Toys
SPECIALTY TOY OF THE YEAR
- Dynamic Pixel Piano by Hape
- HEXEL by Plus-Plus USA
- LEGO Gravity Drop by Klutz
- Living Puppets Murray by Thin Air Brands
- Pinball Machine Maker: Gumball Rally by Thames & Kosmos
- Professor Maxwell’s VR Atlas 2.0 by Abacus Brands
- Snap Circuits Nite Lite by Elenco Electronics
TECH TOY OF THE YEAR
- Bitzee Disney by Spin Master
- Hatchimals Alive Mystery Hatch by Spin Master
- Hero: Sound-Sensing Robot by Thames & Kosmos
- Pictionary vs. AI by Mattel
- PLAi Poe The Ai Story Bear by Skyrocket Toys
- RealFX Disney Stitch Puppet by WOW! Stuff
- TapTap Arcade by FlyCatcher
VEHICLE OF THE YEAR
- Flat 2 Fast Card Racers by Luki Lab
- Go! Go! Smart Wheels Checkered Flag Motorized Track Set by VTech Electronics North America
- Kids Clean Car by Henry’s Toy Box
- LEGO Technic Mercedes-AMG F1 W14 E Performance by LEGO Systems
- Play-Doh Pizza Delivery Scooter Playset by Hasbro
- RoboRails: The Robot Monorail System by Thames & Kosmos
- Sky Viper Type-R Performance Racing Drone by Skyrocket Toys
