Through its expansive toy and plush collection, TLS Toy revived consumers’ love for Strawberry Shortcake and Rainbow Brite. Under the license of Hasbro, the toy company expands its retro line with two popular ‘80s properties: Jem and the Holograms and Playskool’s My Buddy.

She’s pink, she’s glam, she’s Jem! This pink-haired pop star features a rockin’ outfit and cool accessories like a microphone, a concert ticket, a VIP pass, and more. Collectors can press the 12-inch doll’s base to hear the show’s legendary theme song. 

In 1985, My Buddy was marketed to young boys to teach them about caring for their friends. This trailblazing plush is making a comeback with a durable, soft body, and retro stylings, complete with My Buddy’s iconic striped shirt and red overalls.

These retro classics will be available exclusively at Walmart on Feb. 1 and at more retailers this summer. To see more retro toys and pop-culture products, visit theloyalsubjects.com

About the author

Taylor Battle

Taylor Battle

Taylor is an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. Between reading fantasy novels and re-watching Disney classics, she can be found building houses in The Sims 4. Taylor is passionate about creating and is always looking to try new things.

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