Surge Brands has inked numerous licensing agreements worldwide for Candy Dynamics’ Toxic Waste Hazardously Sour Candy brand, which includes the iconic Drums, Sour Smog Balls, Slime Licker, Atomz, Nuclear Fusion, and more.
In the U.S., Surge has signed agreements with License 2 Play for compounds, slimes, and dough; Super Retro Brands for boxer shorts; Bohbah for boba tea; Rocket Fizz for soda; Incredible Novelties for squishy toys; Mary Mack’s for snow cone machines; and Flix Candy for energy drinks. Centric Beauty is also expanding its existing Toxic Waste line to include nail polish accessories, bath bombs, soap, and shampoo.
Since embarking on a licensing program with Surge in 2021, it has become increasingly evident just how important it was for the Toxic Waste brand to expand into licensed products. The response from both the licensing and retail communities worldwide and our legions of fans is evidence of just how popular our line of sour candy and the characters behind them have become. We welcome our new partners to the Toxic Waste family to create more fresh and zany products in the years to come.”
Internationally, Surge has made deals with Whatever Brands for soda and ice pops in the U.S., Canada, and South America and Casdon Limited for playsets in the U.S., Canada, U.K., Europe, Australia and New Zealand. Surge Brands’ sub-agent for U.K. and Europe, Caroline Mickler Licensing, has signed partnerships with CRC Innovations for dessert syrups, ice pops, and fizzy drinks; Manchester Drinks for slush drinks; Us4Slush Limited for slush machines; Fizz Creations Limited for at-home slush machines; Cracker Jack Limited for lip balm and other beauty products; and Licenco for carbonated beverages in the Nordic countries.
“From new licensing and retail partners to new product categories, our goal is to keep discovering unique ways to deliver the Toxic Waste experience to its massive global fan base clamoring for more,” says Ari Freedman, Vice President of Surge Brands. “We look forward to furthering our relationship with Laura and Candy Dynamics as we strategize together to take Toxic Waste to the next level!”
Toxic Waste is currently available at mass market and specialty retailers in the U.S.
