The Toy Association has named Greg Ahearn as its new CEO and President, effective June 1.

In the role, Ahearn will lead The Toy Association and its team of nearly 900 members. He will oversee key objectives, including industry trade shows and events, regulatory affairs and representation, toy safety and ethics initiatives, member education, and consumer outreach. The role also extends to The Toy Foundation, The Toy Association’s philanthropic arm.

As a part of the strategic evolution of The Toy Association, our goal is to better serve the wide and changing needs of our industry. I am delighted to announce that Greg Ahearn is joining this passionate team as its President & CEO. For over 100 years, The Toy Association has played the role of protectors and evangelizers of our industry, promoting the pivotal role of play. We believe Greg’s diverse and multi-decade toy background in senior roles across top manufacturers and retailers has built a valuable, trusted, and far-reaching network of relationships that will further the association’s objectives both now and as they continue to evolve.
— Sharon Price John, Chairperson, The Toy Association Board of Directors

Ahearn boasts an extensive background in the toy industry. He’s maintained executive roles at Mattel, OddzOn, Hasbro, LeapFrog, and Toys R Us, as well as leadership roles a Davis Elen Advertising and Uber.

“This is an amazing moment to continue elevating and uniting the toy industry to optimize our greatest opportunities and meet our biggest challenges together,” Ahearn says. “Having first-hand experience at both emerging toy companies and large global corporations involving almost every aspect of the toy business, I am looking forward to bringing a fresh, well-informed perspective as we build on and develop new ways for The Toy Association to bring value to its members.”

For more information on The Toy Association and its executive board, visit toyassociation.org.

About the author

Kristine Kearns

Kristine Kearns

Kristine is an Editorial Intern for Adventure Media & Events, writing content for The Toy Insider, The Pop Insider, and The Toy Book. She’s from Philadelphia and has a passion for poetry. In her free time, she can be found running, lifting, or baking. Ask her anything about The Hunger Games series.

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