In a world where the business of play and industry timelines continue to evolve, The Toy Book presents a curated calendar featuring an assortment of toy fairs, trade shows, and other live events that members of the North American — and global — toy industries and play communities may want to have on their radar.
JANUARY 2025
Hong Kong Toys & Games Fair
Jan. 6-9, 2025
Hong Kong Convention and Exhibition Centre
CES
Jan. 7-10, 2025
Mandalay Bay Convention Center, Las Vegas, NV
Atlanta Market
January 14-20, 2025
AmericasMart, Atlanta, GA
London Toy Fair
Jan. 21-23, 2025
Olympia, Kensington, London, UK
Las Vegas Winter Market
January 26-30, 2025
Las Vegas, NV
Spielwarenmesse
Jan. 28-Feb. 1, 2025
Nuremberg Exhibition Center, Nuremberg, Germany
FEBRUARY 2025
NY NOW: The Winter Market
Feb. 2-4, 2025
The Javits Center, New York, NY
ToyFest
Feb. 19-21, 2025
World Market Center, Las Vegas, NV
GAMA Expo
Feb. 23-27, 2025
The Galt House & KICC, Louisville, KY
GAMA EXPO is the professional trade show of the tabletop games industry featuring four days of seminars and panel discussions, reviews, and demos of new products.
Toy of the Year Awards
Feb. 28, 2025
Cipriani 42nd Street, NYC
MARCH 2025
Toy Fair
March 1–4, 2025
The Javits Center, New York, NY
ASD Market Week
March 9-12, 2025
Las Vegas Convention Center, Las Vegas, NV
ASTRA Toy Boat
March 17-21, 2025
Port Everglades, 1850 Eller Drive, Ft. Lauderdale, FL
APRIL 2025
C2E2
April 11-13, 2025
McCormick Place, Chicago, IL
MAY 2025
ABC Kids Expo
May 21-23, 2025
Mandalay Bay Convention Center, Las Vegas, NV
Licensing Expo
May 20-22, 2025
Mandalay Bay Convention Center, Las Vegas, NV
June 2025
Origins Game Fair
June 18-22, 2025
Greater Columbus Convention Center, Columbus, OH
Learning Express Toys & Gifts Convention
June 2025
TBA
JULY 2025
Content Tokyo
July 2-4, 2025
Tokyo Big Sight, Tokyo, Japan
Atlanta Market
July 15-21, 2025
AmericasMart, Atlanta, GA
The Toy Insider’s Sweet Suite
TBA: July 2025
TBA, New York, NY
China Licensing Expo
July 2025
NECC Shanghai, China
Mega Gift & Home
July 2025
Bangkok International Trade Exhibition Center (BITEC), Thailand
Comic-Con International: San Diego
July 24-27, 2025
San Diego Convention Center, San Diego, CA
Las Vegas Summer Market
July 27-31, 2025
Las Vegas, NV
AUGUST 2025
Gen Con
Aug. 1-4, 2024
Indiana Convention Center, Indianapolis, IN
ASD Market Week
Aug. 3-6, 2025
Las Vegas Convention Center, Las Vegas, NV
NY NOW: The Summer Market
Aug. 3-5, 2025
The Javits Center, New York, NY
LicensingCon
August 2025
Brazil
SEPTEMBER 2025
NETS: The Northeast Toy Show
Sept. 7-9, 2025
Mass Mutual Center, Springfield, MA
LA Fall Toy Previews
September 2025
Market Weeks
Sept. 8-19, 2025
Members of the toy industry will meet with manufacturers in showrooms in and around Los Angeles, including El Segundo, Malibu, and more.
Primary locations include 1960 on Grand, OPEN/Spaces at OPEN, Regus, and The Toy Building by The Toy Association in El Segundo.
The Toy Book offers a print directory of exhibitors in its LA Fall Toy Preview issue, available Sept. 8, 2025.
A digital directory is located at ToyPreviews.LA.
FEBRUARY 2026
Toy Fair
Feb. 14–17, 2026
The Javits Center, New York, NY
FEBRUARY 2027
Toy Fair
Feb. 20–23, 2027
The Javits Center, New York, NY
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