Playmates Toys will debut a new line of toys at Toy Fair this weekend. The company holds the master license for Team Mekbots: Animal Rescue; the animated show for presschoolers will see action figures, role-play items, plush, and more.
“We are excited to grow our preschool business further by adding Team Mekbots Animal Rescue,” says Jeff Trojan, Vice President of Marketing, Playmates Toys. “The compelling characters and action-adventure storyline focused on saving animals, combined with high-quality animation, inspire a great range of toys. Based on the property’s successful streaming launch and early interest from U.S.-based retailers, we’re confident kids will quickly be captivated with the series and toys alike.”
Team Mekbots: Animal Rescue streams on Peacock and YouTube. Four children transform into robotic animals to rescue animals around the world. Consumers can expect new additions to the toy aisle next spring.
“NBCUniversal’s popular preschool series Team Mekbots: Animal Rescue celebrates the themes preschoolers love most: heroic kids, rescuing animals and high-tech robots,” says Rafael Macias, Global CPG Commercial Officer, Universal Products and Experiences. “Our collaboration with Playmates for a toy line inspired by the hit series perfectly captures that authentic connection, tapping into natural play patterns and inspiring and delighting kids to create their own epic adventures at home.”
You can visit Playmates Toys at Toy Fair March 1-4; the company is at booth No. 3003. To learn more about the company, visit playmatestoys.com.
