Companies across the toy industry have joined forces to support kids in need by making grand contributions to The Toy Foundation (TTF). The well-known toy initiative has collected $1.3 million in support with funds from the Toy of the Year Awards (TOTY) and donations from Toy Fair exhibitors.
With proceeds from these significant toy industry events, TTF can help deliver the power of play to kids worldwide, including those in under-resourced communities, undergoing medical treatment, and affected by disasters. To date, this toy industry-wide initiative has delivered donations and support to 35 million kids while uniting companies via philanthropy.
The TOTY Awards contributes $900,000 funds to The Toy Foundation. | Source: The Toy Foundation
More than 850 exhibitors donated toys and furniture to families in need. | Source: Toy Fair
As a key industry fundraiser for the TTF, the TOTY Awards acquired $900,000 in donations from companies on Feb. 28. These funds were accumulated through the ceremony’s attendance, award activities, auction participants, and financial contributions.
Following the TOTY Awards, the 119th Toy Fair occurred between March 1 and 4. More than 850 exhibitors showcased the hottest toys for 2025, with hundreds of these companies donating toys and furniture to TTF. All proceeds will directly impact 35,000 families and be distributed to qualified non-profit organizations, schools, and children’s hospitals nationwide.
“We are proud to work on behalf of the entire toy industry to bring the benefits of play to children around the world. Thank you to all who joined us at the TOTY Awards and donated brand-new toys at the close of Toy Fair. The impact we are able to create together through your support is extraordinary,” says Pamela Mastrota, executive director of The Toy Foundation.
To contribute to TTF and learn more about its initiatives, visit.toyfoundation.org.
