WeCool Toys is unveiling Jelly Bands, an interactive jewelry brand, at Toy Fair this year. 

Jelly Bands are customizable accessories that snap together for mix and match style. Jelly Bands packs come with 200 beads to create up to 12 bracelets. Kids can customize each piece by snapping in different beads including letters, shapes, and more. 

“Jelly Bands are more than just bracelets — they’re a movement,” says Jim Downey​​, CEO of Paladone & WeCool Toys. “With their fun snap-together design and limitless customization, they bring creativity and self-expression to the next level. We are delighted to introduce Jelly Bands to the world at Toy Fair in New York this year.”

WeCool Toys’ booth at Toy Fair will feature an opportunity for retailers to test out Jelly Bands for themselves. 

“Retailers looking for the next top-selling trend, this is it,” says Jeff Osnato, President at WeCool Toys. “Jelly Bands tap into everything kids, creators, and trendsetters love — collectibles, fidget-friendly play, and personalization. These won’t stay on shelves for long!”

WeCool Toys will be at Toy Fair Booth No. 1665.

About the author

Ashley Pelletier

Ashley Pelletier

Ashley is assistant editor for The Toy Insider, The Pop Insider, and The Toy Book with a Master's in journalism from Quinnipiac University. When she isn’t writing her latest story, she is reading a fantasy novel or rewatching one of her three favorite TV shows over and over again. She’s also a big fan of showing people pictures of her two dogs and cat.

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