The Toy Book‘s 2024 Licensing & Entertainment issue just dropped and our What’s New in Licensed Toys & Collectibles Showcase features some of the hottest new licensed toys of the year. The showcase highlights 27 new products, including toys, games, collectibles, plush, playsets, and more.
From movie-inspired Fart Blasters from Moose Toys featuring everyone’s favorite minions and STEM sets such as Blue Marble’s National Geographic Glow-in-the-Dark Marble Run to an epic mashup between Mattel’s Hot Wheels and Hasbro’s Transformers, retailers should have these products on their radars in 2024.
DESPICABLE ME 4 ULTIMATE FART BLASTER
This blaster comes loaded with two bottles of “fart formula.” Kids can blast banana- or fart-scented rings up to 6 feet away.
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THE SIMPSONS COLLECTION
The new line of toys includes collector figures, playsets, plush, advent calendars, shelf talkers, and more inspired by the long-running animated hit. The Living Room Diorama (pictured) comes with a 2.5-inch Homer Simpson figure. Additional figures sold separately. Additional products will debut in 2025.
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HOT WHEELS X TRANSFORMERS COLLECTION
An epic collaboration rolls out as Hasbro’s Transformers joins forces with Mattel’s Hot Wheels for the first time. The range begins with the Mainline Bumblebee and Track Fleet Optimus Prime (pictured), plus a collector-focused Red Line Club Transforming Optimus Prime.
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NATIONAL GEOGRAPHIC GLOW-IN-THE-DARK MARBLE RUN
This 50-piece construction set has everything kids need to create marble runs that will have their glowing marbles racing toward the finish line.
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BILL NYE’S BODY LAB VIRTUAL REALITY ACTIVITY SET
This 50-piece set includes digital science experiments based on human anatomy and comes with beakers, measuring cups, baking soda, and more, plus hands-free goggles, which are compatible with all phones with access to the Google Play Store and Apple iOS App Store.
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MUSIC MANIACS METAL: OZZY OSBOURNE
This 6-inch scale action figure features 12 points of articulation for posing and play and comes with removable wings, a cane, and a mic stand display base inspired by Ozzy’s look on the cover of his 2020 album, Ordinary Man.
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CRY BABIES DISNEY MINNIE MOUSE
The newest addition to the Cry Babies line comes dressed as Minnie Mouse, complete with her classic polka-dot dress and iconic mouse ears. Cry Babies Minnie Mouse makes realistic baby sounds and cries real tears.
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BLUEY WEDDING 4-PACK
Recreate the wedding of the year with a figure pack inspired by Bluey's 28-minute special. The set includes four figures from the preschool series dressed in their wedding attire: Bluey, Bingo, Uncle Rad, and Aunt Frisky.
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OLLYBALL FAO SCHWARZ EDITION
Kids can play inside with this 22-inch FAO Schwarz Return to Wonder-themed Ollyball. Created with patented shock-absorbing KrunchCOR material, it is fillable with air or helium for “gravity-neutral” and “keepy uppy” play.
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MINI BRANDS KFC
Each Mini Brands KFC capsule comes with five miniature replicas of KFC menu items! Kids can collect miniature, non-edible KFC fries, chicken, mashed potatoes, soda, and more.
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TEENAGE MUTANT NINJA TURTLES SHASHIBO SERIES
This collection of Shashibo puzzle cubes is inspired by the four Teenage Mutant Ninja Turtles and can be transformed into more than 70 shapes thanks to internal rare Earth magnets.
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JURASSIC PARK COLLECTOR PLUSH DINOSAURS
Life finds a way! These plush dinos stand approximately 10 inches tall and are crafted with textured fabrics and embroidered details to capture the majesty of these giants that used to rule the Earth.
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INSIDE OUT 2 SHAKING WITH ANXIETY FEATURE PLUSH
When kids play with this Anxiety plush, all of their own anxieties will go away! When kids twist Anxiety's hair, she shakes and says phrases from Inside Out 2 as her eyes quiver. The more kids twist her hair, the more she shakes and talks. This 13-inch plush has articulated arms, shapable hair, and embroidered…
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HEY CLAY MINIONS
Kids can pick their favorite Minions — Bob & Tim, Kevin, Stuart, Dave & Fluffy, Otto, or an evil Minion — then grab the sculpting tools and follow along with the interactive 3D step-by-step instructions to masterfully mold it, one simple shape at a time.
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THE ELF ON THE SHELF SANTAVERSE ELF DOOR
This magical doorway gives Santa’s helpers easy access to and from the North Pole to bring Christmas cheer to families. It comes with four door fronts, each leading to a different region of Santa’s merry kingdom. Kids can use it with their Scout Elf, Elf Pets, and Elf Mates.
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MIRACULOUS COLLECTION
Characters and locales from ZAG’s Miraculous — Tales of Ladybug and Cat Noir enter the world of Playmobil with a new collection of figures and playsets. Kids can have hours of imaginative adventures with Marinette and Ladybug (pictured), Adrien and Cat Noir, Hawk Moth, and more.
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LEGO DESPICABLE ME 4 MINIONS AND BANANA CAR
Minions fans can build this playset inspired by Illumination’s Despicable Me 4. It comes with four minions, a banana car with a flaming engine, and accessories.
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WORLD’S SMALLEST ROCK ‘EM SOCK ‘EM MASTERS OF THE UNIVERSE — HE-MAN VS. SKELETOR
Kids can step into the ring and unleash the power of Eternia with this miniature version of the classic battling game.
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FISHER-PRICE LITTLE PEOPLE COLLECTOR HARRY POTTER AND THE SORCERER’S STONE
This set of Little People Collector figures is inspired by Harry Potter and the Sorcerer's Stone. It includes Harry Potter, Hermione Granger, Ron Weasley, and Professor Albus Dumbledore.
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RAINBOW LOOM CARE BEARS COLLECTION
Kids can create Rainbow Loom bracelets with designs featuring popular Care Bears characters. The collection features the Celebration Bracelet Kit and the Dare to Care Bracelet Kit. Each craft kit includes colorful rubber bands, Care Bear beads, and a Cheer Bear Happy Loom.
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CLUE: WEDNESDAY
Players can solve a mystery in this modern take on the classic Clue game. With the dangerous Hyde on the loose, play as students such as Wednesday Addams and Ajax Petropolous to determine who will be Hyde’s next victim, where he will attack, and what item is key to taking him down.
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LITTLEST PET SHOP COLLECTION
Generation 7 of the Littlest Pet Shop friends is here and kids can collect pets, playsets, and accessories. Each comes with a Collectors Card and a virtual code that unlocks a digital surprise in the Littlest Pet Shop game on Roblox.
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NUMBERBLOCKS BLOCKZEE BALANCE ACTIVITY SET
Watch Blockzee from Numberblocks move her eyes, arms, and mouth to compare numbers. This balance set features clear, sturdy buckets to hold multiple Numberblocks pieces as kids build their fine motor and math skills through interactive play. Comes with colorful, language-free activity cards to guide little ones.
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WOW IN THE WORLD: THE ULTIMATE HIGH-FLYING AIR ROCKET
Thames & Kosmos teams up with Wondery Kids for a new product line inspired by the kids’ science podcast, Wow in the World. This air-powered rocket comes with an experiment manual to guide kids through setting up the launch pad and blasting off for adventure.
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SQUISHMALLOWS SLIME JARS WITH CHARACTER TOPPER
Kids can discover a collection of two-toned slimes with five different scents and exclusive rubber charms of Ashley the Apple, Archie the Axolotl, Tatiana the Dragon, Calynda the Cow, and Pyle the Mushroom. Each contains 8 ounces of fluffy slime.
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SPIROGRAPH JR. BLUEY
Making Spirograph designs with Bluey is easier than ever with this set’s jumbo-size pieces and a drawing tablet that doubles as an on-the-go workstation.
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JURASSIC WORLD ANIMATION DINO STORYPACK ASSORTMENT
This new range of 3.75-inch scale action figures and dinosaurs is inspired by the Netflix animated series, Jurassic World: Chaos Theory. The line launched first at Universal Parks and will expand at retail this summer.
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A version of this feature was originally published in The Toy Book’s 2024 Licensing & Entertainment Issue. Click here to read the full issue! Want to receive The Toy Book in print? Click here for subscription options!
