WHP Gobal, parent company of Toys “R” Us, is partnering with El Puerto de Liverpool to launch Toys “R” Us in Mexico. The partnership will result in flagship stores across Mexico as well as a robust e-commerce platform. The stores are expected to offer a wide range of toys and games from top brands including exclusive private brands from Toys “R” Us.
Toys “R” Us has reported significant growth since its acquisition by WHP Global in 2021. The national rollout of Toys “R” Us at Macy’s stores in the U.S. last fall and recent launches in India, the UK, and Australia contributed to the brand’s expansion.
“At El Puerto de Liverpool, we always seek to bring the best brands and products to Mexican families, and we are sure that this new partnership will bring value to them through new spaces and the best and latest options of toys,” says Charles Johnson, General Manager of Liverpool International and Boutiques at El Puerto de Liverpool. “Toys ‘R’ Us is a beloved brand around the world, and we are confident that it will quickly become a favorite of Mexican families as well.”
Jamie Uitdenhowen, Executive Vice President of Toys “R” Us at WHP Global, adds, “Toys ‘R’ Us has been the authority of toys and play for generations of children and families around the world, and the expansion into Mexico marks an exciting new chapter in its history. With a commitment to providing the best selection of toys, along with a fun and engaging shopping experience, Toys ‘R’ Us is poised to become the go-to toy destination for Mexican families for years to come.”
The brand’s flagship stores and e-commerce platform are scheduled to open for the holiday season this year.
