WildBrain is expanding its iconic franchises — Teletubbies, Strawberry Shortcake, and In the Night Garden — with new consumer product partnerships ahead of Licensing Expo. The latest collaborations highlight the nostalgic appeal and enduring cross-generational fandom of these beloved properties.
“The fandom for our beloved franchises Teletubbies, Strawberry Shortcake, and In the Night Garden is soaring across demographics and territories around the world,” says Elizabeth Litten Miller, Vice President, Franchise Strategy at WildBrain. “Our latest licensing partnerships bring their pop culture appeal to life in unique, playful, and eye-catching ways.”
The House of Teletubbies World Tour kicks off this summer, featuring pop-up stores, event activations, and art installations. In June, the Teletubbies will partner with Siam Piwat for Bangkok Pride, leading the parade and hosting a pop-up shop and café. They will also collaborate with artist ONCH for an immersive pop-up at Kappa Toys at AREA15 in Las Vegas and appear at RuPaul’s DragCon LA.
New licensing partnerships for Teletubbies include Glisten Cosmetics’ eyeliner palettes inspired by the characters and Koi Footwear’s expanded range. In the U.S. and Canada, TeeTurtle will launch Teletubbies plush toys in summer 2025.
Strawberry Shortcake, celebrating her 45th anniversary, expands into food, beverage, and cosmetics. Retailer FYE will feature in-store takeovers, while digital nail salon Pamper Nails offers a themed mystery box. Skinnydip and Shein will launch new apparel collections. TeeTurtle will launch a range of scented plush toys for Strawberry Shortcake in July.
In the Night Garden continues to captivate preschoolers with new products from Tonies and Golden Bear.
For more information, visit WildBrain’s licensing agency, WildBrain CPLG in Booth No. J206 at Licensing Expo.
Licensing Expo attendees can visit The Toy Book and The Pop Insider in Booth. No. G234 to pick up copies of our new issues — while supplies last — and discuss opportunities with our brands.
