Windy City Novelties has acquired U.S. Toy Co., expanding its role as a leading supplier of party supplies, light-up toys, and novelties. The acquisition will diversify Windy City’s product portfolio and strengthen its position in the novelty industry.
“The acquisition of U.S. Toy aligns perfectly with our mission to provide fun and innovative products that bring joy to every celebration,” says Jeffrey Schrimmer, President of Windy City Novelties. “We look forward to continuing the legacy of excellence that U.S. Toy has established over the years.”
U.S. Toy’s commercial division will maintain the current leadership of Jack Rollin and Don Dewitt, and the Specialty Toy Division will be led by Doug Bordegon, Bill Bordegon, and Jeff Bunkowske.
I am never a fan of change but this one seems to be a no-brainer, the Windy City team and assortment will only add to the already amazing things we have done here and continue to allow us to grow in the market and offer even better service for our customers."
The acquisition will allow Windy City to serve existing customers better while expanding into new markets. The combined company will benefit from increased operational efficiency, product availability, and competitive pricing. Constructive Playthings, a division of U.S. Toy, will remain independently operated by the family ownership.
