World of Toys is hitting more trade shows!
Following a successful run at the Tokyo Toy Show, the World of Toys Pavilion looks to upcoming shows in New York and Hong Kong. Spielwarenmesse eG, best known for the trade show of the same name, is readying itself for a World of Toys stand at the upcoming Toy Fair in New York this Sept. 30 to Oct. 3. We’ve already covered Spielwarenmesse’s plans for the New York show, but the program doesn’t stop there. It will also see a return at the Hong Kong Toys & Games Fair next year.

The World of Toys program offers companies that participate a package with support from Spielwarenmesse eG. It includes a prepared stand, as well as marketing and organizational services — all to help partners have the best showing possible at the fair.
Registration is still open for toy companies interested in the program. The World of Toys Pavilion will be open to guests at the Hong Kong Toys & Games Fair from Jan. 8-11 in the Concourse Area at the Hong Kong Convention and Exhibition Center. Registration will close Sep. 15, so interested parties should have a look at the official registration form.