Activision Publishing and GameMill Publishing, Inc. have inked a deal with Cepia, LLC to develop and publish video games based on Zhu Zhu Pets. The first Zhu Zhu Pets game will be released on the Nintendo DS in spring 2010. The video game is also being developed with software developer Black Lantern Studios, Inc. Zhu Zhu Pets was recently nominated for Girl Toy of the Year and Innovative Toy of the Year. Winners will be announced during the Toy of the Year Awards in February.