Generation Alpha, consisting of kids ages 7 to 15, is the most technology-savvy generation in history. Toys are unique, customizable, and more extraordinary than ever, all to cater to this new generation of kids who were given the world in the palm of their hands from the time they were born.
Zigazoo, a social network for kids, and McCrindle studied the generation to learn more about how they learn, spend, and plan for the future.
Many of Generation Alphas are still in elementary school with some of the older ones in early high school. They have made a noticeable impact on the consumer landscape. According to data from McCrindle, it is predicted that Gen Alpha will have an economic footprint of $5.46 trillion by 2029. The report says that 33% of Alphas value saving their money, with 46% saying that they aim to balance spending a little and saving a little.
By 2035, Generation Alpha will make up nearly a quarter of the global population. According to the study, the generation is more hopeful (63%) than worried (37%) about the future.
Thanks to their access to the world that no other generation has had, Gen Alphas have a broader understanding of its size and the opportunities within. That may be why the study discovered that one in three Alphas hope to travel for work when they grow up.
The study states that only one in five worries about technology’s impact on the future. Technology has been a part of their lives from the beginning. 36% of them say that they prefer to learn from videos. 19% prefer learning through hands-on activities, 16% through games and apps, 16% through group discussions, and 13% through reading books.
Zigazoo’s study was done in February 2025 with Gen Alpha boys and girls ages 7 to 15. For more information on the survey, visit zigazoo.com or mccrindle.com
