ZURU Toys is expanding its team by adding two marketing professionals. Corey Roman will serve as the new Chief Marketing Officer, while Rob Thomas will take on the Head of Digital role.

With Roman’s 15 years of experience in the toy industry and Thomas’ experience in global digital media planning for one of the world’s largest agencies, Nick Mowbray, Co-Founder and CEO of ZURU, is confident in these key marketing hires. 

“We are thrilled to welcome Corey and Rob to ZURU,” Mowbray says. “Their combined expertise and innovative approaches to storytelling will accelerate our growth and strengthen our position as a top five toy supplier.With their leadership, we are excited to drive our digital leadership across platforms like TikTok even harder. Many of you will see and meet them during upcoming Fall 2025 Previews where we have a record amount of newness to the show.” 

ZURU has 32 offices globally and employs 5,000 people. It distributes products to major retailers in more than 120 countries. 

To learn more about ZURU, visit their website

About the author

Ellen Slater

Ellen Slater

Ellen Slater is an Assistant Editor at The Toy Insider, The Pop Insider, and The Toy Book. When she is not writing, she enjoys cooking, attempting to try every Mexican restaurant in NYC, and reading celebrity memoirs. Ellen is an alumna of Oklahoma State University, where she studied Multimedia Journalism. Ellen grew up in Dallas, Texas, and currently resides in Brooklyn, New York.

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