The Leading Trade Publication for the Toy Industry
To read feature articles from our most recent issues, click any of the stories below:
September/October 2012
The Future of the Industry: More of the Same
The Tricky Business of Tracking and Merchandising Global Brands
July/August 2012
May/June 2012
TV and Toys: The Best Marriage Ever
The European Toy Market: Large, but Fragmented
March/April 2012
February 2012
September/October 2009
Everything I Know About Business I Learned from Playing with Toys
Toys “R” Us will unveil a selection of plush, play sets, and collectible figures featuring the star of the animated PBS kids TV series Daniel Tiger’s Neighborhood, Daniel Tiger, and his friends Katerina Kittycat, Miss Elaina, Prince Wednesday, and O the Owl, as part of its new agreement with brand owner, The Fred Rogers Company, and [...]
With the release of Warner Bros.’ Man of Steel, MBE launches a range of toys based on the movie, including Interactive Superman with remote control, U-command Kryptonian cycle with remote control, Kryptonian armor sword and accessories, Kryptonian gauntlet scanner launcher, Kryptonian gauntlet disc launcher, Kryptonian Earth gear, and Kryptonian armor utility belt with accessories. All [...]
Kids all over the U.S. will soon be able to add to their slugslinging arsenal as a new range of Slugterra toys from Jakks Pacific hits shelves this fall. Based on the animated series produced by Nerd Corps Entertainment and currently airing on Disney XD, the expansion will see action figures, vehicles, stretchy slug flyers, [...]
Mezco Toys has partnered with Warner Bros. Consumer Products, on behalf of DC Entertainment, to produce a Mez-Itz line of toys and vehicles based on DC Comics 1960’s Batman classic TV series. Mezco will debut Batman toys, including the Batmobile, along with a line of Batman and Robin Mez-Itz based on the actors who portrayed [...]
USAopoly is set to release Monopoly: The Smurfs Collector’s Edition, under a license from Hasbro, in conjunction with Sony Pictures Consumer Marketing and the cartoon studio of Lafig Belgium. The game celebrates more than 55 years of the Smurfs and comes as the Smurfs prepare to return to the big screen in The Smurfs 2, [...]
