The BIG Toy Book

The Toy Book‘s 40th volume begins with The BIG Toy Book, our annual look ahead that, until the pandemic, was traditionally timed with Toy Fair New York in February. 

To kick off our 40th anniversary, toy industry veteran Kenny Kiernan was tapped to deliver our first-ever, fully-illustrated original cover. The epic toy party features a whimsical collection of characters and brands that are also celebrating milestones this year or are featured in the pages of The Toy Book! You may also note who’s not at the party, and that’s okay because this celebration is just getting started!