Author: Kelly Corbett

Hasbro Launches Haslab

Hasbro’s new platform Haslab hopes to put dream products into the hands of fans. If enough consumers preorder items in Haslab, then the item will go into production. The first Haslab item will be Star Wars Jabba’s Sail Barge vehicle. Measuring approximately 4 feet long, this large scale item features premium deco and vintage packaging. Jabba’s Sail Barge comes complete with fan accessible interior and exterior decks, one Jabba the Hutt 3.75-inch scale figure, two soft-cloth fabric sails, and other features that mimic the vehicle from the film. Haslab takes inspiration from other platforms by inviting participants to support the product by backing...

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Cra-Z-Art, Kodak to Make World’s Largest Puzzle

Cra-Z-Art plans to develop the World’s Largest Puzzle to be available for sale commercially, in partnership with one of its brand licensing partners, Eastman Kodak Company. The puzzle will be approximately five-by-thirty-feet, will include fifty thousand pieces, and feature photographs from around the world. The World’s Largest Puzzle is expected to be available at major retailers later this year, and Cra-Z-Art plans to have the Guinness World Records officially designate the puzzle as a record...

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Mattel, Tynker Team Up For Barbie Programming Experience

Mattel committed to introduce 10 million kids to coding by 2020 through an expanded partnership with Tynker. Mattel and Tynker began their partnership in 2015 with Hot Wheels and Monster High programming experiences. This year, the companies are slated to launch seven Barbie coding lessons that will teach kids about computer science and programming and expose them to careers such as Pet Vet, Astronaut, and Robotics Engineer. The Barbie programming experience is designed for beginners (grades K and up), and will gradually introduce young learners to basic programming concepts by casting them in different career roles alongside Barbie. The experience...

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Hasbro Named Global Master Toy Licensee for Saban’s Power Rangers

Hasbro was named the global master toy licensee for Saban’s Power Rangers. Under the terms of the agreement and in collaboration with Saban Brands, Hasbro will design, produce, and bring to market a wide variety of toys, games, and role-play items inspired by the franchise. Hasbro will hold the worldwide rights, excluding Japan and certain other Asian markets, effective as of April 1, 2019. The arrangement provides Saban Brands and Hasbro with the opportunity to initiate Hasbro’s purchase of the Power Rangers property. The range of products will be available in spring...

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Dash Robotics Raises $2.7 Million In Funding

Dash Robotics raised an additional $2.7 million in funding, led by Ironfire Ventures. The company plans to use the new funding to partner with large toy and entertainment companies for more connected toys. During last holiday season, Dash Robotics made the debut of its first product in partnership with Mattel Inc., Kamigami Robots. The Dash Robotics team consists of PhD roboticists, Stanford University trained engineers, and toy industry veterans. Their technology utilizes Bluetooth, computer vision, and machine learning to create novel and engaging toys and play...

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