UNBOXED!

MGA Entertainment is celebrating 1 million subscribers to its L.O.L. Surprise! YouTube channel with its biggest episode of Unboxed! yet.

The 12-minute episode features hosts Tahani and Mykal-Michelle accompanied by a multitude of popular social media influencers, such as Hayden Summerall, Lexi Jayde, Ava Foley, and more. The jet-setting L.O.L. Surprise! crew flies high on a private plane that gets surrounded by magical pink lightning, leading the way to an epic adventure. Along the way, the girls unbox surprises during a mansion party, complete with a fashion show and choreographed dance routine — starring real-life versions of popular L.O.L. Surprise! dolls.

Since its launch in December 2016, the L.O.L. Surprise! brand has grown to be the most popular toy in the world, with numerous brand extensions and licensing deals in place.

Most recently, CultureFly partnered with the brand for a quarterly subscription box. The L.O.L. Surprise! Box will deliver exclusive items directly to fans’ doorsteps.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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