MGA Entertainment is celebrating 1 million subscribers to its L.O.L. Surprise! YouTube channel with its biggest episode of Unboxed! yet.
The 12-minute episode features hosts Tahani and Mykal-Michelle accompanied by a multitude of popular social media influencers, such as Hayden Summerall, Lexi Jayde, Ava Foley, and more. The jet-setting L.O.L. Surprise! crew flies high on a private plane that gets surrounded by magical pink lightning, leading the way to an epic adventure. Along the way, the girls unbox surprises during a mansion party, complete with a fashion show and choreographed dance routine — starring real-life versions of popular L.O.L. Surprise! dolls.
Since its launch in December 2016, the L.O.L. Surprise! brand has grown to be the most popular toy in the world, with numerous brand extensions and licensing deals in place.
Most recently, CultureFly partnered with the brand for a quarterly subscription box. The L.O.L. Surprise! Box will deliver exclusive items directly to fans’ doorsteps.