Author: James Zahn

Hasbro Unleashes X-Men 20th Anniversary Marvel Legends Action Figures

It was 20 years ago today that 20th Century Fox released X-Men into theaters across the country, quickly starting a new era for superhero dominance at the box office. Now, Hasbro is celebrating the milestone anniversary of the X-Men films — several of which are now on Disney+ — with a new wave of Marvel Legends action figures that pay tribute to the series. The Marvel Legends X-Men 20th Anniversary series includes Wolverine (Hugh Jackman), Mystique (Rebecca Romijn), and a two-pack featuring Magneto (Michael Fassbender/Sir Ian McKellen) and Professor X (James McAvoy/Sir Patrick Stewart) — all presented with Hasbro’s...

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The Hunt is On for Toys “R” Us Canada’s Next Chief Play Officer

It’s that time of year again, and Toys “R” Us Canada has begun the search for its next Chief Play Officer (CPO). The annual contest will crown one lucky kid who will assume the role of CPO as they travel the country testing out the hottest new toys and games while representing the retailer at media appearances and special events. Current CPO, Méganne Dagenais, is planning to retire after one more season of sharing Toys “R’ Us Canada’s top toy picks. “The Chief Play Officer is one of the most coveted jobs at Toys ‘R’ Us,” says Vic Bertrand,...

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The Toy Insider Reveals Events, Activations for Sweet Suite @ Home!

The countdown is on for the Toy Insider‘s Sweet Suite @ Home, the ultimate virtual toy party where members of the media and digital influencers are invited to remotely discover the hottest new toys from more than 50 toy companies. For more than a decade, Sweet Suite has brought together toy manufacturers, press, content creators, and influencers for the biggest night of play. Last year’s event at Pier Sixty in New York City was the biggest yet, and this year the team at Adventure Media and Events — publishers of the Toy Book — is ready to do it again in an all-new...

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Mattel Creations to Launch New Platform, SDCC Exclusives

At Toy Fair New York in February, Mattel served-up two versions of its Tesla Cybertruck collaboration through a new Mattel Creations website. Now, the toymaker is ramping up plans to debut a full Mattel Creations platform that will offer limited-edition products direct-to-consumer, starting with what would’ve been Comic-Con International: San Diego (SDCC) exclusives. On July 23, Mattel Creations — which currently shows a 56-day countdown to “full platform access” — will open at 9 a.m. PST to offer a series of “Comic-Con Drops” including some items that have already pre-sold-out at partner retailers. Mattel Creations Comic-Con Drops include: Hot...

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Maia Baram Talks smarTrike on the ‘Power Kid Podcast’

In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Maia Baram, public relations manager at smarTrike. Over a decade ago, smarTrike had the idea to create an all-in-one tricycle that grows with kids. This product revolutionized the ride-on market, and their bikes, scooters, and activity centers are now available in 80 countries. On the show, Baram explains how her search for a better stroller led her to a career move to smarTrike. Albritton and Baram also discuss the meticulous effort behind each of smarTrike’s “grow-with-me” product lines and explore what...

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ZURU Debuts Itty Bitty Prettys Tea Party Surprise at Walmart

ZURU is putting a new spin on the traditional tea party. Itty Bitty Prettys Tea Party Surprise combines classic tea party and doll play with the hot trends of collectibility and surprise. The new range includes a stylish array of 13 characters with swappable clothes, including unicorn princesses, classic ballerinas, and punk rockers. Together, this motley crew can sip and spill some tea together while kids enjoy magic tea bags and fizzing sugar cubes that, when mixed with water, reveal surprise jewelry and accessories. “We’ve brought together the best ingredients for Itty Bitty Prettys Tea Party Surprise and added...

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Rubik’s Continues 40th Anniversary by Celebrating ‘Adventure Every Turn’

Professor Ernő Rubik celebrates his 76th birthday today, July 13, and Rubik’s Brand is continuing the 40th anniversary celebration of the iconic Rubik’s Cube by educating people on how to solve it with “Adventure Every Turn.” In an effort to make cubing possible for everyone, the Rubik’s website includes downloadable, mobile-phone friendly solution guides while the YouTube channel has been loaded with videos that will appeal to cubers of multiple skill levels. “We quickly learned at the start of the lockdown that solving interest was at an all-time high by those choosing to occupy their time with learning a...

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TeeTurtle Donates More Than $1.8 Million in Products to the Toy Bank

TeeTurtle isn’t playing when it comes to doing good. The company donated more than $1.8 million in new toys, games, and apparel to The Toy Foundation’s Toy Bank. TeeTurtle’s donation includes strategy games such as Exiled Legends, Daring Contest: Family Edition, SCRAM, and Runes & Regulations; as well as shirts, onesies for babies and adults, hoodies, and plushies. “We strive to make games that help people express themselves and find a sense of belonging,” says Ramy Badie, CEO, TeeTurtle. “We want to bring people together through meaningful shared experiences and to promote play amongst children and adults alike, especially...

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Spin Master’s  ‘Bakugan: Champions of Vestroia’ Comes to Nintendo Switch

The popular Bakugan franchise is entering a whole new realm. Just in time for the holiday season, Spin Master, Warner Bros. Interactive Entertainment, and WayForward will unleash Bakugan: Champions of Vestroia, exclusively for Nintendo Switch. The action role-playing video game expands upon Spin Masters’s global Bakugan franchise, which includes a TV series, toy line, trading card game, and more. Bakugan: Champions of Vestroia follows an all-new story in which players can engage in brawls and befriend Bakugan creatures. “Bakugan: Champions of Vestroia expands the popular brawling franchise with a new exhilarating, interactive game format with customization, competitive action, deep strategy,...

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Hasbro Unveils HasLab Marvel Legends X-Men Sentinel Project

Following the success of last year’s Transformers Unicron project and its inaugural crowdfunding effort for the Star Wars: The Vintage Collection Jabba’s Sail Barge, Hasbro has activated the HasLab platform once again. The HasLab Marvel Legends Series X-Men Marvel’s Sentinel action figure stands a massive 26.3 inches tall and features an internal frame comprised of 260 individual pieces. The Sentinel contains LED lights in its head and chest, and boasts 72 points of articulation — 20 in each hand alone — and comes with an 18-inch tentacle accessory and a Marvel Legends Series 6-inch Bastion figure with alternate Sentinel...

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