American Girl Introduces New Contemporary Character

Z Doll and Book WS-HRAmerican Girl will launch the latest character to join this year’s series of contemporary dolls this week. Z Yang, a Korean-American girl, is the star of American Girl’s web series Z’s Crew, and will be available as an 18-inch doll for the first time. Z (short for Suzie) Yang, is a stop-motion vlogger from Seattle who creates and shares stop motion videos.

The launch will be accompanied with welcome events at American Girl retail locations worldwide on April 28. Another event will take place on May 6 at retail stores in New York, Chicago, Seattle, Washington D.C., and Dallas, where fans can meet with girls who have gained popularity online through photography and stop motion videos. [Read more...]

American Girl Launches “Together We Make the Holidays” Campaign

American GirlAmerican Girl is launching several new charitable programs as part of its “Together We Make the Holidays” giving campaign. The first part of the campaign is ”Get a Friend. Give a Friend,” where American Girl will match any 18-inch doll purchase with a second doll donation. Working with the Children’s Hospital Association, the doll donation will be distributed to thousands of girls receiving care in the Association’s 200 U.S. hospitals. This initial campaign will take place from November 6 to 30. [Read more...]

American Girl Craft Kit Now Available

McKenna Brooks, this year’s American Girl of the Year, was the inspiration behind the premiere craft projects being introduced by American Girl Crafts. Girls can capture and celebrate their achievements with the Sticker Style Frame and Memory Album, or encourage friends and family to do their best with the Super Spirit Card-Making Pad. Wearable crafts such as the Star Spirit Hair Accessories, Color Coded Friendship Bracelets, and an Iron-On Drawstring Bag are enable girls to create their own styles.

Even Polka Dot, McKenna’s pet hamster, provides inspiration—with a felt Sew & Stuff hamster pillow that girls can make. Punch-out paper dolls and dimensional stickers based on McKenna are available as well.

Each kit includes craft-able invitations, popcorn bowls, activities, and more to get girls ready for the July 3 release of new feature-film, American Girl: McKenna Shoots for the Stars. The film will be available on Blu-ray Combo Pack and DVD at Walmart, American Girl retail stores, and, and is scheduled to air on July 14 on NBC.

This post was originally written by Lindsay Gordon and published by For more news, visit, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.”