Toys “R” Us Inc. will bring its U.S. e-commerce operations in-house, including building and managing a new platform for toysrus.com, babiesrus.com, and fao.com. The company expects to launch its own online platform by the end of next summer.
Delta Children has added to its collection of baby walkers, which help stimulate a baby’s early development and boost walking confidence, and are outfitted with toy trays.
The Lil’ Drive Walker features realistic car details, removable toy tray topped with a shifter and movable steering wheel, lights, and sounds. It is available at Walmart.com. Another product, the Lil’ Fun Time Walker, lets parents transform playtime into snack time in seconds with the quick release tray topped with a steering wheel, lights, and sound. It is available at BabiesRUs.com. Finally, the Lil’ Frog 2-in-1 Walker includes engaging sounds, lights, and toys to stimulate early mental development and balancing skills. Available soon, it also converts from a walker into a stationary activity center.
Toys “R” Us U.S. has redesigned and updated its e-commerce sites, toysrus.com and babiesrus.com. The websites have a new design and layout, navigation, and new features to help everyone find savings and information about the company’s offerings with ease. In addition, the sites have introduced social shopping, allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing popular and trending products on the sites.
New and enhanced features on toysrus.com and babiesrus.com include:
- Toy & Baby Boards: Shoppers can now organize their most-wanted items in toy and baby boards. This feature allows moms and dads to gather an assortment of products into a themed board, which can then be shared with family and friends via Twitter, Facebook, and Pinterest. Users can also invite their friends to create boards.
- New Homepage and Site Navigation: The homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move between toysrus.com and babiesrus.com with the brands presented in tabs at the top left of the page. New Shop By navigation gives each subcategory its own merchandising space, making it easier to narrow down the choices available on child’s age and interests or the recipient’s needs.