China Toy Fair


COMMENTARY: D3Publisher’s Upcoming Slate Captures What Makes Cartoons Great

Licensed video games can be a risky proposition. After all, a recognizable title doesn’t necessarily mean high quality. Having personally experienced some lows in licensed games over the years, I felt it was my duty to attend D3Publisher of America Inc.’s showcase ahead of the holidays, though I had my share of reservations. But despite my trepidation, a few hours later, I walked out suitably impressed. Each licensed game’s creative team seemed to get what makes their respective source material unique, resulting in a product likely to please even hardcore fans. Here’s a rundown of the games:

Oct4.Ben10Ben 10 Omniverse 2: This title is based on a cartoon franchise that has been on TV since 2005, and revolves around Ben Tennyson, who in the most recent series, Ben 10: Omniverse, is a teenage superhero who can transform into 10 different alien forms. What makes the character interesting is that he must select the appropriate guise for any given situation, as each form has its own advantages and disadvantages. D3’s new game takes this basic characteristic and combines it with the “endless running” genre: For about half the game, Ben hurtles down a series of corridors, encountering one obstacle after another, with a very limited time to react. [Read more...]

D3Publisher Announces New Video Games for the Holiday Season

Rise of the Guardians

D3Publisher will release Rise of the Guardians for Wii U, Wii, Nintendo 3DS, Nintendo DS, and Xbox on November 20. Players can enjoy an action-packed video game based on the upcoming DreamWorks Animation film. Players can dive into the adventurous worlds of North, Tooth, Bunnymund, Sandman, and Jack Frost; unlock power-ups; and gain weapon upgrades while fighting the evil force in Tooth’s Palace, North’s Workshop, and Bunnymund’s Warren.

Ben 10: Omniverse

In partnership with Cartoon Network Enterprises, D3Publisher will release Ben 10: Omniverse, based on the TV series. The video game will be available for Wii U, Wii, Xbox 360, Playstation 3, Nintendo 3DS, and Nintendo DS. The game gives fans the option to play in single-player or two-player co-op mode for all of the platforms except Nintendo DS and Nintendo 3Ds. Players can dive into battle as Young Ben or Teen Ben in this E10+ game releasing this fall.

Top Hand Rodeo Tour

Also new is Top Hand Rodeo Tour, available exclusively for Kinect for Xbox 360. The game allows four players to enjoy the sport as professional cowboys competing on the rodeo circuit. This interactive experience includes bull riding competitions, tie-down roping, mounted shooting, team roping, and barrel racing. The game is rated E10+ and will be available for purchase this fall.

New Ben 10 Series from Cartoon Network Launches in September

The “Experience the Omniverse” sweepstakes will give kids a chance to meet the new aliens from the upcoming animated series, Ben 10: Omniverse, which will premiere on September 22. By entering the product UPC code and holding their Ben 10 Omniverse packaging up to their computer web cam, kids can unlock one of five alien masks. The child can then put his or her face in front of the web camera and a 3D alien mask will appear. Kids can then see what it is like to become one of Ben’s new Omniverse Aliens.

Each week, different masks will be revealed. As kids bring home new products, they can try and unlock all five masks. Each time a mask is unlocked, the child will be entered to win a Ben 10: Omniverse Premiere Party at their local movie theater with 50 of their friends before the cartoon’s debut on Cartoon Network.

Kids who go online to reveal their aliens also had the opportunity to collect secret numbers that can be used in the “Crack the Code: Unlock the Omnitrix” sweepstakes. From September 22 to January 31, fans can enter their secret numbers to try and crack the code on the website. There will be bi-weekly drawings to win Ben 10 toy prize packs, and a Grand Prize winner will receive a trip for four to the Atlantis resort in the Bahamas, including a Dolphin interaction experience and access to the kid’s and/or teen club.

Bandai Ben 10 fans can visit www.bandai.com/ben10omniverse/promotion to enter to win the first phase of the sweepstakes until August 29 and the second phase of the sweepstakes from September 22 to January 31. Rules & Regulations can be found in the “Help” section on www.bandai.com/ben10omniverse/promotion.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.