China Toy Fair


Nickelodeon’s TV and Digital Channels to Go Dark for 11th Annual Worldwide Day of Play

Nickelodeon will empower kids to get active when its TV channels, websites, and app go off air and offline for its 11th Annual Worldwide Day of Play (WWDoP) on Saturday from 12 p.m. to 3 p.m. ET. Nickelodeon, Nicktoons, Nick Jr., TeenNick, nick.com, nickjr.com, nicktoons.com, teennick.com, and the Nick App will all participate.

The network’s national pro-social partners—United States Tennis Association, NFL Play 60, the Boys and Girls Club of America, among others—will host several thousand local events across the country to help celebrate kids’ love of play. These events will be hosted by Nickelodeon’s national partners, including Big Brothers Big Sisters of New York City, the Boys and Girls Club of America, the Girl Scouts of the USA, and more.

On September 20, Nickelodeon will air health and wellness-themed messaging beginning at 9 a.m. At 12 p.m., Nickelodeon will sign-off on air and online, signaling kids and families to get up and get moving. While the network is dark, a message encouraging viewers to go play will appear on a loop. [Read more...]

Children at Colorado Air Force Bases Gifted with Toys and Games

Toy Industry Foundation (TIF) partnered with Boys and Girls Clubs of America (BGCA) Military Services to spread joy to military children. To celebrate the Month of the Military Child, which honors courageousness and the unique challenges faced by children of our nation’s troops, the companies brought toys and games to nearly 3,000 children at Air Force bases throughout Colorado Springs. This event marked the first of many slated for this year under the TIF/BGCA Play Comforts partnership, a national toy distribution program to serve every branch of the military.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

TIF Needs Your Toy Donations

The Toy Industry Foundation (TIF) is in critical need of new toys for its Play Comforts partnership with the Boys and Girls Clubs of America Military Services and is asking the industry for donations. TIF’s Toy Bank needs toys, plush, games, books, and arts and crafts for kids of all ages. The organization stresses that no donation is too small. Shipping to Atlanta is required.

There are only two live Toy Bank distribution events left for this year and toys must be shipped no later than Friday, July 29 for the events serving 5,000 kids stationed in Norfolk, Va. and 8,000 children abroad in Germany. However, toy donations will be accepted at anytime; later this year, thousands of additional toys will be distributed to additional U.S. bases across the country.

For more information, contact thetoybank@toyindustryfoundation.org or (646) 454-5581.