COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle

FrozenFever2It’s the age of Frozen, and not just because of this freezing weather we’ve been having.

If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]

Bryan Stockton Resigns as Chairman and CEO of Mattel, Christopher Sinclair Named Chairman and Interim CEO

logo_Mattel logoChristopher A. Sinclair has been named the chairman and interim CEO of Mattel, effective immediately. The company also announced that Bryan G. Stockton has resigned as Mattel’s chairman and CEO and resigned from the board of directors. [Read more...]

Richard Dickson Appointed Chief Brands Officer for Mattel

logo_Mattel logoMattel Inc. has created a new, unified marketing and creative division to span the company’s global portfolio of consumer brands. To lead this new global brand team, the company has tapped Richard Dickson to be its chief brands officer, with responsibility for growing and strengthening the company’s portfolio of beloved brands, including Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends.

Dickson will oversee all aspects of marketing strategy, creative execution, product development, and content creation across Mattel’s legacy and new brands, and will be responsible for driving innovation throughout the portfolio. He will report directly to Mattel CEO Bryan Stockton and will serve as a member of the company’s executive leadership team. [Read more...]

BREAKING: CEO Bryan Stockton Named New Chairman of Mattel

Mattel, Inc., has announced that the Board of Directors has named CEO Bryan Stockton as chairman of the board effective January 1. Mr. Stockton succeeds Robert Eckert, who has informed the Board of his decision to retire from his service as director and chairman of the board, effective December 31. Stockton will continue to hold the position of chief executive officer, a position held since January 2012. [Read more...]