Private equity firm Winona Capital has made a strategic investment in manufacturer and retailer Fat Brain Toys. The new partnership will enable the 12-year-old Fat Brain Toys to serve a much larger audience.
Fat Brain’s headquarters and distribution center will continue to operate from the Omaha, Neb. area. Co-founders Mark and Karen Carson and CFO Dean Giesselmann will also continue in their current leadership roles, as will the rest of the company’s employees.
Fat Brain Toys operates one of the largest online toy stores, as well as two physical storefronts, and wholesales its proprietary products to more than 2,000 retailers domestically and around the world. Sonenshine Partners served as investment banking adviser to Fat Brain Toys.