China Toy Fair


Cwist Adds ThinkFun Games and Fat Brain Toys to Digital Library

CWIST LOGOcwist, Inc., a free, crowd-sourced, digital library of interactive learning challenges for kids, has entered partnerships with educational game manufacturer ThinkFun, Inc. and online retailer Fat Brain Toys.

cwist features a “wish engine” that helps kids ages 5 to 11 make the connection between the things they want and the effort it takes to get them, as they earn parent-approved rewards upon successful completion of a cwist challenge.

cwist will develop challenge content for its platform that enhances the learning experience with ThinkFun’s products and programs. cwist will also cross promote, support and create challenge content for ThinkFun’s events and programs such as Big Games and community game nights. [Read more...]

Makedo Makes U.S. Debut

Makedo, reusable creative play that transforms everyday and recycled materials into play objects, has landed in the U.S. Makedo is now being carried by specialty retailers, including Fat Brain Toys and MindWare, through Toysmith, Makedo’s exclusive U.S. distributor.

Makedo encourages kids to get on the floor and make stuff with their hands, while facilitating unstructured play. With every person having slightly different packaging materials at their fingertips, each Makedo creation is an individual, one-of-a-kind creative expression. As they transform the stuff around them—primarily found or reclaimed materials, such as cardboard boxes and plastic containers—into play objects, kids let their imaginations and creativity run free.

Each Makedo kit includes a safe-saw for cutting and punching through materials safely, re-clips, and lock-hinges for connecting. Makedo features Find & Make, Freeplay, and Cup Critter ranges.  Find & Make is guided, project-based creativity, with creations such as a make a robot, plane, or car. The Find & Make kits also include themed decorative stickers, illustrated step-by-step instructions and an inspiration poster.  Freeplay is open-ended and leaves the imagination in total control. Makedo’s Cup Critter range is a complete activity for young kids, allowing them to easily transform coffee cup packaging into a cute creature.

This post was originally written by Gigi Rubin and published by ToyBook.com For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.