Wizards vs. Aliens App Offers First Synchronized Second Screen Experience for Kids’ TV Show in U.S.

WvA SplashFremantleMedia Kids & Family Entertainment and Magic Ruby, a provider of technology and apps for the second screen, launched Wizards vs Aliens on Hub Network on June 1, supported by a first-of-its-kind second screen app available exclusively on iPad. Marking the first dedicated second screen experience for a kids’ TV show in the U.S., the Wizards vs Aliens app is available now on the App Store.

The app offers a comprehensive and robust Wizards vs Aliens experience, providing content beyond what can be experienced in the broadcast TV universe. Consumers will have an opportunity to sync the app with actual episodes of the show, providing immersive content to enhance their viewing experience. As viewers progress through the series and continue using the sync feature, they will unlock additional content relevant to each episode and the progression of the storyline. The app’s users have access to interactive polls, alien-inspired quizzes, and collectible character sets. In addition, exclusive on-set and character photos will draw fans into the creative process behind the making of the show. Users can also unlock special rewards. A special “Wish List” can be e-mailed to parents that will allow them to highlight all the great Wizards vs Aliens products they hope to receive, such as T-shirts, hats, and puzzles. [Read more...]

TV’s Newest Turbo-Charged Superhero Debuts with 26-Episode Series on Disney XD

Image converted using ImgCvtMattel brings its latest action hero property to boys across the country with Max Steel, a new CGI animated TV series premiering on March 25 at 4 p.m. on Disney XD. The animated series follows the life and times of a teenage boy named Maxwell McGrath and his out-of-this-world alien companion, Steel, as they overcome trials and tribulations, demonstrating teamwork and perseverance along the way.

The TV series is the cornerstone of a multi-platform action-adventure entertainment franchise from Mattel and is co-produced by FremantleMedia Kids & Family Entertainment. Max Steel also has a dynamic web destination, featuring interactive gameplay, videos, and character engagement. [Read more...]