China Toy Fair


Turbo Racing League App Hits 20 Million Downloads

DreamWorks Animation’sDREAMWORKS ANIMATION TURBO RACING LEAGUE APP Turbo Racing League app, has reached the 20 million downloads mark. The Turbo Racing League app, from DreamWorks Animation and PikPok, features the thrill of racing in the palm of your hand, and is available on iPad, iPhone, and iPod touch from the iTunes Store; Android handsets and tablets from Google Play; and Windows Phone 8 from the Windows Phone Store.

In conjunction with the app’s release, Turbo Racing League unveiled the $1,000,000 Shell-Out Contest Presented By Verizon. This in-game contest awarded $1,000,000 in cash prizes over an eight-week period and culminated in a live grand finale event where champion Brian Dragotto of Mays Landing, N.J. walked away with nearly $300,000 in winnings.

Disney Interactive Releases Two New Infinity Mobile Apps

DisneyInfinityDisney Interactive has unveiled two new Disney Infinity mobile apps, Disney Infinity: Action! and Disney Infinity: Toy Box, which will provide connected extensions of the console  experience. The Disney Infinity: Toy Box app allows players to build and edit new worlds from the Disney Infinity Toy Box mode on their iPad. Players can also transfer any Toy Box creation between their iPad and console, and play with Mr. Incredible for free. Disney Infinity: Toy Box will be available for free for the iPad in the coming weeks.

Disney Infinity: Action! will be available for free on iTunes and in the Windows Store on August 15. It will be available for the Google Play Store soon. Features of the app include the ability to discover unique animations and use them in the Movie Maker so kids can create their own movies. Kids can from a high caliber cast of characters, including Mr. Incredible, Sulley, and Jack Sparrow, and more than 30 animations to use in videos sword fighting with Jack Sparrow and scaring a friend with Sulley and share the movies by posting to Facebook or YouTube.

Blitz Games Teams Up with DreamWorks for Shrek Alarm App

shrek-alarmBlitz Games debuts the release of DreamWorks’ Shrek Alarm, the first in a series of interactive character apps co-produced with DreamWorks Animation. This app is available now on iPad, iPhone, iPod Touch, and all Android devices.

Designed for Shrek fans of all ages, DreamWorks’ Shrek Alarm features full alarm clock functionality, day and nighttime modes, and a bedtime feature, which allows you to decide when Shrek falls asleep. In addition, DreamWorks’ Shrek Alarm features access to your music library so you can wake up and go to sleep with your favorite songs, Facebook integration, a world clock, a flashlight, a timer, a stop watch and an interactive weather feature with your five-day forecast.

DreamWorks’ Shrek Alarm is available now worldwide from the App Store and Google Play.

 

Smart Games Live Releases RoadBlock Mobile App

RoadBlock app image 1SmartGamesLive.com released RoadBlock, its second mobile app. Smart Games Live is the digital arm of SmartGames, producer of single-player logic games, and features many online versions of Smart’s physical games.

Based on one of Smart’s best-selling games, the RoadBlock app challenges players to strategically position police cars in order to block a stolen red car and prevent a thief from escaping. This brain-teasing game offers 130 separate challenges at the following levels: Starter, Junior, Expert, and Master.

Game players can download the app to their mobile device and play eight challenges at various levels. The additional challenges can be unlocked at iTunes and at Google play.

Colors Come to Life with 3-D Coloring App from The Drip Drops

Consumers can turn their iPads into the 3-D coloring book of tomorrow with the striking new patent-pending 3-D coloring app that combines the latest in 3-D animation and augmented reality. TCKL Inc., has launched The Drip Drops: Color the World app, an interactive game designed to engage and entertain children between 2 and 6 years old. Based on The Drip Drops original digital pre-school property centered on art, color, reading, and creativity, the new app debuted at Consumer Electronics Show (CES) Showstoppers Media Preview on January 8. TCKL is also partnering with leading art and activity company Cra-Z-Art on The Drip Drops consumer products, which are expected to include a colorful roster of plush, art activities, and more. [Read more...]

Playmobil Pirates from Gameloft Launch on iOS Devices

Gameloft’s Playmobil Pirates is now available from the App Store. This free-to-play title, which will be released subsequently on Android devices, takes place in a fun-filled environment based on the Playmobil line of pirate-themed toys.

Playmobil Pirates is currently available for the iPhone, iPad, and iPad Touch, and the Android version will hit the Google Play store soon.

Discovery Communications and Wendy’s Introduce Animal Planet Augmented Reality Games to Kids’ Meals

Discovery Communications and Wendy’s partnered to bring an augmented reality game to Wendy’s Kids’ Meals. On October 8, Wendy’s began distributing Animal Planet-themed Kids’ Meal premiums, featuring an augmented reality overlay, with the purchase of a Kids’ Meal.

The premiums feature one of five animals: a dog, cat, parakeet, chameleon, or fish. From a dog catching a disc to a cat purring, each toy will showcase a trait of the specific animal. The augmented reality experience features the same pets received in the Kids’ Meal and allows kids to play games from a desktop, as well as a mobile device through iTunes and Google Play. Fun and educational, each game of virtual play is differentiated among the five pets and incorporates each animal’s natural play patterns.

In addition to these Animal Planet premiums, participating Wendy’s will distribute coupons for a special offer on Animal Planet products, available at Toys “R” Us. Wendy’s will support the Animal Planet Kids’ Meal promotion with extensive in-restaurant marketing in more than 6,000 Wendy’s locations nationwide, which will include signage, branded Kids’ Meal bags, and window clings, as well as a presence on Wendys.com.

The deal was brokered on behalf of Animal Planet by its North American licensing agent, The Joester Loria Group.