Lineup of Licensees for Harry Potter And The Deathly Hallows: Part 2

Warner Bros. Consumer Products has announced that the last installment of the best-selling Harry Potter film franchise, Harry Potter and the Deathly Hallows — Part 2, will be ushered in with a wide array of merchandising products for fans of all ages. The movie hits theaters nationwide Friday.

Lego has released a variety of play sets that feature locations and scenes from the films, including Hogwarts, The Forbidden Forest, and the Knight Bus. The Noble Collection will offer intricately crafted wands and other artifacts replicated from the series. Additional global licensees include NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll, and Jelly Belly Candy Company, which will re-release its 20-flavor collection of Bertie Bott’s Every-Flavour Beans. The new products can be found at retailers nationwide and online at www.WBshop.com.

Harry Potter Licensees Announced for Upcoming Movies

Warner Bros. Consumer Products (WBCP) has announced its licensing roster so far for the upcoming feature films Harry Potter and the Deathly Hallows – Part 1 and Part 2, in theaters November 19 and July 15, 2011 respectively.

Coinciding with the release of Part 1, Lego will debut an array of Lego Harry Potter construction sets, including Hogwarts Castle, Freeing Dobby, Quidditch Match, Hagrid’s Hut, The Burrow, and Hogwarts Express. Other licensees include The Noble Collection (wands, chess sets, high-end sculpts), Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume Co., Artbox Entertainment, Gentle Giant, Giant Merchandising, Jibbitz, BioWorld Merchandising, Inc., Hallmark, Andrews McMeel Publishing, Tonner Doll, and more.

Harry Potter and the Deathly Hallows – Part 1 marks the first part in the final chapter of the series. Directed by David Yates from a screenplay by Steve Kloves (based on the book by J.K. Rowling), the movie is produced by David Heyman, David Barron, and Rowling.

Fall Toy Preview: New Top Trumps Cards

Top Trumps card games are similar to War, which is played with normal playing cards. But instead of featuring a number and a suit, Top Trumps cards feature statistics such as speed, skill, strength, and more that coincide with the theme of the deck. The object of the game is to beat—or trump—your opponent’s card by choosing your best stat for that card. The player that trumps wins the card, and the game keeps going until a player wins the entire deck.

New Top Trumps card games for 2011 will include Moshi Monsters, Go Go Crazy Bones, Harry Potter and the Deathly Hallows, Top Trumps Activity Super Hero Squad, and Top Trumps Tournament Marvel.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

Harry Potter: The Exhibition Hits the West Coast

As the planned final stop on this national tour, Seattle is set to receive the Harry Potter: The Exhibition experiential exhibit. The Pacific Science Center will house the event, which features props and costumes from the Harry Potter films.

Warner Bros. Consumer Products partnered with Global Experience Specialists, Inc., to create the 10,000 square foot exhibit. Featuring hundreds of items from all of the previous films, as well as new items from the upcoming two-part finale, The Deathly Hallows, The Exhibition runs from October 23 to Jan. 30, 2011. Tickets go on sale August 14. Museum members can pre-order tickets from now until Saturday.

The exhibit will open daily at 10 a.m. The museum also plans to show part one of Harry Potter and the Deathly Hallows in its IMAX theater when the film releases November 19.

Warner Bros. Signs New Deals for Harry Potter, Expands Looney Tunes Program

Warner Bros. Consumer Products (WBCP) has announced licensing agreements with Creative Imaginations and The Noble Collection in anticipation of the upcoming theatrical releases Harry Potter and the Deathly Hallows: Part 1 and Part 2. The Noble Collection will expand its collection of Harry Potter merchandise by adding 40 new wands, including wands used by each and every character in the Harry Potter film series, bringing the total wand collection to more than 60.

The Noble Collection, who worked closely with the Harry Potter film production team to ensure that the products are authentic and true to the films, will have approximately 200 Harry Potter products, including wands, jewelry, chess sets, and other collectibles. The products will be available by the end of the year at www.noblecollection.com.

WBCP also signed a two-year licensing deal with Creative Imaginations. The company, which provides custom manufacturing of scrapbook products via licensed artist and brand designs, will create a new line based on the Harry Potter films, including scrapbooking paper, stickers, albums, kits, autograph books, embellishments, and more.

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