Q&A with Eva Lorenz, Category Leader, Amazon Toys & Games

Eva Lorenz, AmazonThe Toy Book (TTB): How are you engaging consumers to drive sales?

Eva Lorenz (EL): Amazon customers, particularly busy parents, appreciate having the ability to shop on their own time and from the comfort of their own home or while on-the-go using a mobile device. They also love having access to the largest selection of products and all the information they needcomprehensive product details, high-resolution images, video content, and customer reviews–to make informed purchasing decisions. We consistently deliver on these promises to customers, which has earned their trust and keeps them coming back to shop on Amazon. [Read more...]

Mia Hamm, Kids, and Families Set Record in Celebration of LeapBand

Jan27.LeapFrogLeapFrog Enterprises Inc. hosted its Fit Made Fun Day event last Saturday at Santa Monica Beach with soccer star Mia Hamm and more than 300 kids and families. The attendees became the new Guinness World Records record holders for three active play records: the most people making sand angels, the most people hopping on one foot, and the most people doing the swim dance.

In celebration of the newly launched LeapBand activity tracker for kids, Fit Made Fun Day encouraged families to get active in creative ways while having fun together. LeapFrog invited families nationwide to host their own Fit Made Fun Day, and share images and videos across media channels.

COMMENTARY: Even More Smart Devices Are Available for Kids

Toy companies creating kid-friendly and parent-approved technology has been a trend for some time, with no signs of slowing down in sight. In the recent past, tablets such as the Kurio 7s and LeapFrog LeapPad Ultra dominated the kiddie-tech market with durable rubber casings, safe settings, and easy-to-set parental controls. Now, however, manufacturers are focusing on putting different devices in the hands and on the wrists of kids. [Read more...]