COMMENTARY: Sibling Rivalries Exist in the Toy World, Too

FrozenproductsA real-life sibling rivalry exists between Disney’s Frozen Elsa and Anna products—with one sister clearly winning. According to a Wall Street Journal article published last month, Disney marketing executives expected the sisters to be equals in popularity. As such, they were caught off-guard by the overwhelming preference for Elsa, who outsells Anna in dolls, toys, costumes, and other items. Disney, in response, makes sure to keep Elsa items in-stock at stores: For example, about 10 percent more Elsa dolls are stocked than Anna ones at Wal-Mart, according to the same Wall Street Journal article.

To help combat the Frozen sibling rivalry, companies are selling dolls with both sisters, and sales data from last holiday season shows that girls want to play with dolls or role-play with costumes featuring both characters. In turn, companies such as Jakks Pacific, as well as retailers like Toys “R” Us, are making and selling products, respectively, that involve the two sisters. [Read more...]

Nintendo Brings Holiday Fun to Malls Across the U.S.

NintendoBetween November 25 and December 22, Nintendo will visit 23 malls coast-to-coast so the public can test drive video games for the Wii U and Nintendo 3DS systems.

The expected lineup for the Wii U includes Super Mario 3D World, The Legend of Zelda: The Wind Waker HD, Wii Fit U, Wii Party U, Wii Sports Club, The Wonderful 101, Mario & Sonic at the Sochi 2014 Olympic Winter Games, Sonic Lost World from Sega, Disney Infinity from Disney Interactive, and more.

For Nintendo 3DS, Nintendo is scheduled to show Mario & Luigi: Dream Team, Luigi’s Mansion: Dark Moon, Super Mario 3D Land, Donkey Kong Country Returns 3D, Scribblenauts Unmasked: A DC Comics Adventure from Warner Bros. Interactive Entertainment, Skylanders Swap Force from Activision, and more. [Read more...]

Luigi’s Living the Dream in Mario & Luigi: Dream Team

Mario and Luigi Dream TeamNintendo will be celebrating the 30th anniversary of Luigi, the younger brother of its mascot character Mario, with Mario & Luigi: Dream Team, available exclusively for the Nintendo 3DS system.

Mario & Luigi: Dream Team is the fourth game in the company’s Mario & Luigi series. At certain points during the game, the gameplay shifts from controlling both brothers in an isometric 3-D world to controlling Mario and a dreaming Luigi through the side-scrolling vistas of his dreams. Using the touch screen on the Nintendo 3DS, players can manipulate a sleeping Luigi, which will in turn make things happen in the dream world. Luigi also has special powers in his dreams, such as spawning hundreds of himself to form towers or wrecking balls.

Nintendo had previously named 2013 the “Year of Luigi,” and had announced plans to release several games starring the character. In addition to retail stores, Mario & Luigi: Dream Team can also be purchased and downloaded at the Nintendo eShop on Nintendo 3DS.