ASTRA Offers Social Media Sessions to Registered Marketplace & Academy Retailers

ASTRAlogoIndependent toy retailers registered for the American Specialty Toy Retailing Association’s Marketplace & Academy will have access to more than 30 hours of professional education, with five of those hours dedicated to sessions designed to strengthen their use of social media.

Sessions that feature messaging and social media strategies include: “Don’t Just ‘Like’ Facebook, Love It!,” “Social Media Strategy: Your Digital Playbook,” “Instagood Retailer Instagramming,” and “Google+: Socializing Your Internal Communication.”

Other breakouts at ASTRA’s Academy cover business operations, financial management, industry trends, channel relationships, and additional sales and marketing issues.

ASTRA to Honor Industry Leaders at Marketplace & Academy

ASTRAlogoThe American Specialty Toy Retailing Association (ASTRA) will honor Jonny Girson of The Learning Tree toy stores with ASTRA’s Lifetime Achievement Award. The annual awards ceremony will take place on June 8, during the annual Marketplace and Academy at the Charlotte Convention Center in Charlotte, NC. [Read more...]

Reeves International Offers Shopping Spree to Lucky ASTRA Attendee

breyer 2One lucky winner will receive a $1,000 shopping spree from Reeves International when it debuts its mid-year releases to retailers at the American Specialty Toy Retailer Association (ASTRA) Marketplace and Academy, scheduled for June 9 to 10. The key is the Breyer Golden Ticket, which can be found inside one of the complimentary ASTRA Tote Bags provided to all retailers attending the show.

The Breyer Golden Ticket has been inserted into one of the Wow ToysMy Pocket Friends surprise bags. Once found, the winner must return the ticket to the Reeves International Booth, #801, to select $1,000 in wholesale products from the Breyer range. This promotion is for brick and mortar specialty retailers who are ASTRA members in good standing.